Channel Marketing Manager, Paid Social

About Eko Health Eko builds AI and digital tools to enable every healthcare provider to more accurately detect heart and lung disease – the leading causes of death globally. Our FDA cleared, industry leading products are used by hundreds of thousands of clinicians on millions of patients around the world. With Eko, clinicians can detect cardiac and pulmonary disease with higher accuracy, diagnose with more confidence, manage treatment effectively, and ultimately give their patients the best care possible. We have strong venture capital backing from investors like Artis Ventures, Questa Capital, Highland Capital, and Mayo Clinic Ventures. Recognized by TIME magazine in 2025 as one of the world’s top healthcare technology companies, Eko is one of the fastest growing digital health companies with products used around the world at some of the most prestigious health systems. We have more than 8 FDA clearances including novel AI algorithms, and we invest heavily in quality clinical research and R&D to build and validate exceptional products for patients we care deeply about. We’ve built a mission driven, high performing, talented, and diverse team of engineers, physicians, PhD’s, creatives, and technologists. We are committed to investing in each other and our mission to ensure all patients have access to high quality care. We are headquartered in Emeryville, California and privately-held with world class investors and partners. About the Role The Growth Marketing Team at Eko is the expansion engine of our business and is responsible for driving the business forward through both digital and offline channels. Our team is highly cross-functional, and we work closely with other teams in the organization. We are a group of thoughtful, strategic, and analytical thinkers who are committed to sharing Eko with the world. We’re seeking a Paid Social Marketing Manager to lead the strategy, execution, and optimization of our paid social advertising channels including Meta, TikTok, Pinterest, and Influencers. This role is for a data-driven, results-oriented marketer with deep ‘hands on keys’ expertise in social ad platforms managing large scale budgets of $1M+/month. As a key member of Eko’s Growth Marketing Team, you will own the media strategy, execution, and overall performance of these channels and work cross-functionally to deliver measurable outcomes across the funnel. The Impact You Will Make: Own end-to-end strategy and execution for paid social campaigns across meta, tiktok, and other social platforms. Develop and implement full-funnel media plans that drive brand awareness, acquisition, and retargeting performance for healthcare professionals. Manage and optimize campaigns within platforms to drive strong ROAS and effectively scale media spend. Collaborate with the creative marketing team to develop compelling ad assets and landing page experiences tailored to each channel and campaign. Define and manage budgets across channels by continuously reviewing and adjusting media spend to achieve scale while aligning with performance targets. Lead audience segmentation strategies to build and refine high-performing audience cohorts. Stay ahead of industry trends, including data privacy changes, new ad formats, and media innovations, and apply learnings to enhance our media strategy. Test new ad formats and audience types to uncover untapped growth opportunities, following a structured test-and-learn plan. Collaborate cross-functionally with other channel managers, ecommerce, customer care, and business intelligence teams to share insights, align on messaging and ensure a seamless customer experience. The Value You Will Bring: 4+ years of experience managing meta and tiktok campaigns with a strong preference, from a direct-to-consumer brand. Proven success overseeing full-funnel media campaigns with at least $500K monthly spend across platforms. Deep understanding of key performance metrics (e.g. ROAS, CPM, CPV, CTR, LTV, viewability) and me