Senior Performance Marketing Manager (Mat cover)

Job Title: Senior Performance Marketing Manager (Maternity Cover) Contract: We’re looking for someone to join our team on a temporary basis, from June 2026 until June 2027 - 29th June would be an ideal start date Salary : £60,000 to £68,000 - fixed term PAYE (+ bens) Location: Very flexible - we’re happy for folks to work WFH and lots of us do. We only ask that you come into our London office a couple of times a month for team strategy days and socials - but of course, you're more than welcome to come in as much as you like! (+ we're working a 4 day work week - Fridays off!) 🏡 About Cuvva! We are making cars multiplayer 🚙 We’re creating truly flexible products that meet people’s real needs. Using lightning-fast technology to unlock better experiences and fairer prices for our customers, Cuvva is building the future of insurance every day. Cuvva was the first to sell hourly insurance to borrow a car through an app in the UK back in 2016. And we haven’t stopped innovating since. We’ve sold nearly 9 million policies, and supported over 1 million drivers and we’re just getting started. We’re a world-class team of 100 people, passionate about solving our customers’ problems. Join us. 🚀 About the role: We are looking for a strong, creative and analytical Performance Marketeer to Lead our Digital Acquisition team for a period of 10 Months (Maternity Cover). Working with the Performance Marketing Director and CMO, you will deliver our Digital Marketing Strategy and be responsible for the company's most important acquisition channels. On a day-to-day basis you’ll be: Develop and oversee overall digital acquisition strategy working with the wider team to deliver and exceed our goals Manage budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC, deciding where best to invest the overall budget Taking ownership of App Store advertising for Cuvva, defining the strategy and looking at ways to improve and optimise our existing activity Develop and oversee our digital creative testing ensuring we are constantly iterating our messaging and driving improvement Work with the data science team to drive customer insight to create a test and learn process that optimises funnel campaigns, leading to better business outcomes Own our Paid Social, Search and Display Strategies Identify and own tests on new channels which could drive growth, proving these out through managed tests before rolling successful ones into BAU Managing our ASO Strategy looking for ways to improve conversion through both the App Store and Play Store Manage Web-App Reporting driving both landing page improvements and through the funnel optimisation Work with our Data Science team to further understand performance and implement their models into our campaign activity Ensuring tracking and performance monitoring is accurate and optimised Reporting on weekly data, trends and reasons for/ solutions to the wider Marketing team You’ll do great here if you: Strong experience with a mobile first product and specifically acquiring users via web to app is a must. Strong experience in performance marketing/campaigning, having undertaken digital campaigns for major brands Can demonstrate examples of profitable paid user acquisition. Strong knowledge of ASO Strong experience running Paid acquisition campaigns, using Social or Search channels Experience with A/B and multivariate experiments A can do attitude and a willingness to manage multiple projects Exceptional communication skills, both written and verbal Have a Balance of creative and analytical thinking Benefits: As well as a competitive salary ( £60,000 to £68,000 ) and benefits of working at Cuvva (as PAYE) include: Very flexible WFH set up, we only ask folks to come in a couple of times a month for team strategy days and socials - but of course, you're more than welcome to come in as much as you like! A four day work week (Fridays off!) Transparent salary model and bands for all...