VP of Commercial

VP of Commercial 📆 Permanent, full-time role (40 hours per week) 🌍 UK, Remote 💰 £120,000 to £130,000 per year. Competitive equity package and commission structure included, with full details shared at offer stage Why Hertility? 🚀 Hertility was born out of a need for preventative, personalised and dedicated expert healthcare across a woman’s hormonal lifespan. Hertility’s at-home diagnostic testing, telemedicine, treatments, prescriptions, and clinical services provide advanced insights into reproductive health, fertility decline, and the onset of menopause, as well as the diagnosis of 18 conditions. Hertility reduces diagnosis times for some conditions from nine years to six days. Having done over 29 clinical studies and published in leading scientific journals and presented at over 25 National and International scientific and clinical conferences, Hertility is committed to expanding its research and clinical programmes, deepening our understanding of reproductive health and influencing policy. By setting a new standard of scientific rigour and education in women’s health, we’re nurturing the Mother of all Movements. One powered by a new generation of women backing themselves, their bodies and their life choices, from menstruation through menopause. We're hiring a VP of Commercial to own Hertility's total revenue across all revenue streams and to lead the commercial organisation as a single, coordinated engine. This is an executive leadership role reporting to the Founders, with a seat at the leadership table and direct accountability to the board and investors for revenue performance. While this is a leadership role, we're looking for someone who is comfortable moving between strategy and execution as needed. You'll lead the Head of Growth (DTC) and Director of B2B Sales, while shaping brand and the commercial direction of the product. You're not inheriting a blank page. The DTC engine is proven, the B2B arm is proven and gaining momentum across Insurance, the team is strong, and the martech and data foundations are in place. Your mandate is to unify them: set one commercial strategy, hold one revenue number, sharpen unit economics across both motions, and build the operating rhythm that makes growth repeatable and defensible rather than campaign-by-campaign. What You’ll Be Doing 🌟 Total revenue: planning through delivery Own the company-wide revenue forecast, target-setting and in-period delivery across revenue streams. Hold P&L-level accountability for revenue, commercial efficiency and the path to profitable growth, in partnership with Finance. Own the unit economics that underpin the model i.e. LTV:CAC, blended and channel CAC, payback, variable margin and make confident decisions in imperfect, consent-constrained attribution data. Commercial strategy across both motions Set a single, integrated commercial strategy spanning consumer growth and B2B sales, with clear objectives cascaded to each Head of Department. Own pricing, positioning and go-to-market across the portfolio, including new service and product tiers and add-ons. Identify and prioritise new revenue: market expansion, strategic partnerships, affiliate and referral programmes, and the continued build-out of B2B. Leading the commercial organisation Lead, develop and hold accountable the Head of Growth (DTC) and the Director of B2B Sales, and the wider teams working with them (growth marketing, product marketing, CRM/lifecycle, brand, data, and B2B sales/partnerships). Build the operating cadence, planning, forecasting, reporting, experimentation that runs the commercial function as one engine. Embed a data-led, accountable performance culture across both motions. Brand Work closely with our Brand Manager to create brand strategy, positioning and execution across all channels, protecting long-term brand equity in a clinical, trust-sensitive category while driving near-term performance Commercial direction of the product Partner with Product on roadmap prio...