Marketing Lead

Marketing Lead (m/f/d) About Stratio Stratio keeps public transport running. We monitor fleet health in real time and tell the world's largest operators exactly what's going to fail before it does. We're a small, technical team of about 50 people. There's no marketing department. You'd be building it. The role This is a hands-on, one-person marketing function. No team to manage, no agency to brief. You do the work. You own the output. You use every tool available - especially LLMs and automation - to do the work of an entire department. You’ll report directly to leadership and work closely with sales and product. If you've ever been the only marketing person at a company and thrived, this is for you. What your weeks actually look like Content creation You write case studies, blog posts, landing pages, LinkedIn posts, one-pagers, and sales enablement materials. You take raw inputs - a customer success metric, a product update, a conversation with a customer - and turn them into compelling stories. You use LLMs daily to draft, iterate, and repurpose content across formats and channels. You move fast without sacrificing quality. Website ownership You manage and update the website. New pages, copy changes, landing pages for campaigns. You’re comfortable in a CMS and can edit HTML/CSS when needed. You don’t file a ticket to change a headline, you just do it. You optimize for both traditional SEO and LLM discoverability, making sure that when someone asks an AI “what’s the best predictive maintenance product,” Stratio shows up in the answer. Campaigns and demand generation You plan and execute campaigns to support pipeline. Email sequences, LinkedIn content, paid ads if the budget’s there, co-marketing with partners. You set up tracking, measure what works, and kill what doesn’t. You think in terms of pipeline contribution, not impressions. Sales enablement You build the materials that help the sales team close. Pitch decks, case studies, proposal templates. You sit close to sales conversations and notice when the same objection keeps coming up, then you build something to handle it. Analytics and reporting You set up and maintain marketing analytics. Website traffic, content performance, email metrics. You know what’s working and you can explain it simply. You don’t need a BI team to pull numbers. Automation and tooling You build workflows that save time. Email sequences, content distribution, lead scoring, social scheduling. You use LLMs, no-code tools (Make, Zapier, n8n), and light scripting to automate repetitive work. You’re always looking for the next thing that should be a workflow instead of manual effort. What we’re looking for Must have: 3 to 7 years in B2B marketing, ideally with some exposure to technical or industrial products Strong writing skills - you can explain complex technical value clearly and without jargon Daily, fluent use of LLMs (Claude, ChatGPT, etc.) as real working tools, not "I use ChatGPT to brainstorm" Ability to manage a website end to end: CMS, basic HTML/CSS, SEO fundamentals, and awareness of LLM optimization Comfort with data: you set up tracking, read dashboards, and make decisions based on numbers Self-direction: you don’t wait to be told what to do next Strong plus: Experience with automation tools (Make, Zapier, n8n) or basic scripting (Python, JavaScript) Background in mobility/transport, IoT, or industrial tech Experience marketing to enterprise buyers with long sales cycles Familiarity with ABM (account-based marketing) approaches Design skills (Figma, Canva) for quick asset creation What this is not This is not a brand strategy role. It’s not a “manage agencies and review decks” role. It’s not a role where you spend three months building a brand book before producing anything. You’ll be creating and shipping from week one. This is also not a developer role that happens to do marketing. Your primary skill is marketing: understanding audiences, crafting messages, building pipeline. The tech