VP, Marketing - Global

SALARY: $170,000 - 190,000 Placement within the range for this position is based on a number of factors, including but not limited to, years of experience, relevant qualifications, skills, local market and budgetary considerations. LOCATION: New York (Hybrid) Who are we? Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact. Founded in 2015 by YouTuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries, Influencer is the world’s largest independent creator marketing agency - powered by a unique ecosystem of proprietary technology, platform partnerships, and longstanding talent relationships. As an Official Global Marketing Partner of TikTok, YouTube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system. From concept to conversion, the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel - from brand perception to performance and sales. With 200+ team members speaking 30 languages across North America, Europe, and the Middle East, Influencer has delivered 6,000+ campaigns for leading brands including Spotify, SharkNinja, Google, Nike, Disney, and Coca-Cola. Job title VP, Marketing - Global Reporting of the role This role reports to the Global Chief Marketing Officer Overview of the job Reporting directly to the Global CMO, you will lead a multi-disciplinary marketing team and own five core pillars that together shape how Influencer is perceived externally, by clients, platforms, creators, media, and the broader industry. You will be a builder and a strategist: someone who can set direction, shape narrative, and get things done. This role sits at the intersection of brand, commercial, and technology, and you'll be expected to bring those three together seamlessly, ensuring our marketing output is as impressive as the work we do for our clients. 3 best things about the job Be part of the fastest-growing global influencer marketing agencies. Joining the business at a time of growth and expansion as we formalize a global marketing structure. A rare chance to build and lead our global marketing function from the ground up, shaping the brand and voice of a category-defining company at a pivotal moment in the creator economy. Measures of success - in the first few months, you will have: In your first 90 days, you will have audited our current marketing output, established strong relationships across the business, and presented a clear 12-month marketing strategy to the Global CMO and leadership team. By the end of year one, Influencer will have a more consistent, elevated brand presence globally; a sales team better armed than ever to win; and a clear narrative, backed by proof, of what makes Influencer the leader in creator marketing. Roles & Responsibilities: Product Marketing Own the go-to-market strategy and positioning for our tech stack. You will be the voice that translates our technology's capabilities into compelling narratives for clients, platforms, and the press, reinforcing Influencer's position as the technology leader in creator marketing. Define messaging frameworks and product narratives that bring Waves to life for commercial audiences Partner closely with the Product and Technology teams to stay ahead of roadmap developments Develop collateral and content that connects our tech stack to client outcomes Communications (PR, Earned Media & Leadership Visibility) Lead Influencer's external communications strategy via earned media, press, award submissions, and executive visibility. You'll position Influencer and its leadership as the authoritative voices in creator mark