Senior Manager, Marketing Operations

Mission Lane is combining the power of data, technology, and exceptional service to pave a clear way forward for millions of people on the path to financial success. By attracting top talent and leveraging cutting-edge technology, we’re enabling people to unlock real financial progress. Sound like a mission you can get behind? We're looking for a Senior Manager, Marketing Operations to own the systems, processes, and team behind our direct marketing function, reporting to the Chief Marketing Officer. The impact you’ll make: As you read this, someone is opening an envelope. It's a credit card offer from Mission Lane, and it's the first one that's actually made sense for where they are in their financial life. This may be the moment they realize a once impossible goal is actually within reach. Getting that personalized offer into their hands was an operational feat. Data, creative, legal, and production all had a hand in it, in a highly regulated environment where every detail matters and timing is critical. As the Senior Manager, Marketing Operations, you own making sure the offers that make these moments possible are delivered precisely, every time. In your first year, the business process is documented, running, and earning trust from the teams who feed into it. Assets are tagged, named, and findable. Campaign cycle times are moving in the right direction. Leadership has the visibility they need to plan and prioritize. And the team has a clearer sense of what good looks like, upstream and downstream. In this role, you'll own: Business process design and governance across the full direct marketing lifecycle, from intake through legal review, production, and vendor execution A small, specialized team, plus relationships with the external vendors and internal stakeholders (BAs, marketing managers, creative, legal, compliance) who make campaigns move Digital asset management: establishing and enforcing naming conventions, tagging taxonomy, and the organizational discipline that makes creative assets findable and reusable QA and audit controls that hold up under regulatory scrutiny, including UDAAP review readiness Operational reporting that gives leadership real visibility into campaign status, cycle times, and throughput Identification of automation opportunities across the workflow, and partnership with the right internal teams to implement them The long-term build: as this function expands from direct mail into digital, you're the person who makes sure the operational foundation is ready You'll thrive in this role if: You've walked into organizations where the process lived in people's heads and implemented a documented, working system. You think in handoffs: who owns what, where each accountability lives, and how to design for consistency across every step. Regulated environments sharpen you. You know what a regulatory risk looks like and you've built audit controls proactively. You spot automation opportunities and know the process has to be solid first. You identify where manual work shouldn't exist and partner with the right people to eliminate it. Change management is something you've driven, not just experienced. You know how to respect what came before while moving things forward. Minimum Qualifications: 7+ years of experience in marketing operations or direct marketing campaign management in a regulated environment (financial services, healthcare, energy, insurance, gaming, or similar) Demonstrated experience designing and implementing business processes across complex, multi-stakeholder workflows, including intake, legal review, creative, production, and vendor handoffs Direct mail execution experience, with the systems thinking to extend those disciplines into digital channels over time Experience managing direct reports and vendor relationships, with a track record of improving operational performance Hands-on experience with digital asset management: building or maintaining a tagging, taxonomy, and naming conventio