Senior Manager, Content Strategy

Mission Lane is combining the power of data, technology, and exceptional service to pave a clear way forward for millions of people on the path to financial success. By attracting top talent and leveraging cutting-edge technology, we’re enabling people to unlock real financial progress. Sound like a mission you can get behind? We're looking for a content leader to own content strategy, infrastructure, and execution in a newly created role, reporting to the Chief Marketing Officer. The impact you'll make: Someone is online as you read this, searching for a credit card but struggling because they don't fit the traditional credit card profile. They're not just a credit score, though. They're a person with a goal, and Mission Lane was built for them. The Senior Manager, Content Strategy makes sure people find us when they need us, so they can keep moving forward. You'll start by putting a content strategy in front of leadership that maps how Mission Lane shows up across search, AI, and owned channels, and connects top-of-funnel acquisition to customer servicing along the way. A year in, the infrastructure will match the ambition. You'll have built a content model that works across owned channels, PR, and social, with governance processes that keep everything accurate, auditable, and built to last. In this role, you'll own: Creating and optimizing content for AI-powered search surfaces: structured FAQs, conversational guides, and semantically linked content that ensures Mission Lane shows up accurately when customers ask an AI about credit cards or personal finance A multisource content model spanning professional writers, influencers, AI tools, and internal subject matter experts A PR and citation strategy that gets Mission Lane placed and referenced by high-authority external sources; not just press releases, but content designed to be cited Brand sentiment monitoring across social and community platforms, and actively shaping Mission Lane's presence in organic conversations The content infrastructure feeding our customer-facing tools: CX chatbots, agent enablement, and knowledge bases You'll thrive in this role if: You come in with a point of view. You don't need a lot of direction to figure out what the content organization should look like or how to prioritize. You've done this before, you know what good looks like, and you're ready to build it here. You're as comfortable in a leadership meeting as you are in a content audit. You can present a strategy to executives, pressure-test it with data, and then go make it happen. Answer Engine Optimization is already part of how you think about content strategy, and you're excited about where it's going. You take compliance seriously and you know how to work within a highly regulated industry. Minimum Qualifications: 5+ years in content strategy, content marketing, or SEO-driven editorial roles Deep expertise in SEO, including E-E-A-T, YMYL content standards, and Schema.org implementation Experience with GEO/AEO: creating content structured for LLM comprehension and AI-powered search surfaces Proven ability to produce content optimized for featured snippets, structured data, and conversational search Proficiency with analytics tools such as SEMrush, Ahrefs, or Google Search Console Experience managing a multisource content model across writers, AI tools, influencers, and SMEs Ability to work cross-functionally with product, engineering, legal, compliance, and customer experience Strong writing and editorial judgment: you're comfortable both producing and overseeing Preferred Qualifications: Background in financial services or another regulated industry Consulting or agency experience with end-to-end workstream ownership Experience managing contractors or external creative partners Familiarity with digital asset management systems and metadata/tagging for AI agent enablement Reputation and community management experience (Reddit, forums, UGC platforms) Compensation: Annual full-time st