Marketing Senior Expert (Campaigns Lead)

About Us Nu is one of the largest digital financial platforms in the world, with more than 127 million customers across Brazil, Mexico, and Colombia. Guided by our mission to fight complexity and empower people, we are redefining financial services in Latin America — and this is still just the beginning of the purple future we’re building. Listed on the New York Stock Exchange (NYSE: NU), we combine proprietary technology, data intelligence, and an efficient operating model to deliver financial products that are simple, accessible, and human. Our impact has been recognized by global rankings such as Time 100 Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Bank. Learn more at: https://international.nubank.com.br/careers/ About the role As a Marketing Senior Expert – Campaigns Lead , you will be a key driver of Nu’s international expansion plans , leading end-to-end marketing campaigns that build our brand and grow our customer base across multiple regions. You will sit in the Global Expansion / Marketing & Growth team and focus on high-impact integrated campaigns, sponsorship activations and go-to-market execution for new markets. This is a hands-on senior expert role : you will both design strategy and personally execute priority workstreams across media, communications, brand, content, value proposition and sponsorships, while helping to shape and staff the future team. You will act as a discipline lead for Marketing within our international expansion plans, partnering closely with Product, Growth, local country teams and senior leadership. You will also be an AI champion for the function, pushing how we use AI to make marketing work 10x more productive and insightful. You’ll be responsible for Leading integrated marketing campaigns for our international expansion plans, from strategy to execution — combining brand, product marketing, media, content and partnerships to drive awareness, consideration and growth in priority markets. Acting as Campaigns Lead for major launches and moments, owning the creative and media brief, orchestrating agencies and internal squads, and ensuring on-time, on-budget delivery with clear success metrics. Owning sponsorship strategy and activation , especially for flagship partnerships (e.g., premium sports properties), turning assets into meaningful, measurable brand and business impact across channels and markets. Providing multi-disciplinary oversight across Media, Communications/Advertising, Brand, Value Proposition, SEO and Content, directly executing where needed and setting high craft standards for the team and partners. Leading go-to-market (GTM) strategies for new market entries and key product launches, ensuring positioning, messaging and channel mix are tailored to local customer needs while consistent with Nu’s global brand. Running and evolving Brand Health and campaign measurement , translating data into clear insights and recommendations that influence regional strategies and investment decisions. Partnering closely with local market teams, Product, Growth, and Global Marketing to share best practices, align roadmaps and manage complex stakeholder landscapes across geographies. Acting as AI Transformation lead for Marketing , identifying and building AI-powered workflows and tools that reduce manual work and elevate creative and analytical quality (e.g., experimentation, content ops, insights automation). Helping to build the future team : identifying capability gaps, supporting hiring and onboarding, and mentoring more junior marketers as the area scales. We are looking for a person who has Required Professional Marketing experience (Senior Manager / Senior Expert level) in high-impact roles. Deep, hands-on expertise across multiple marketing disciplines : Media, Communications/Advertising, Brand Strategy, Product Marketing / Value Proposition, GTM, SEO and Content. Proven track record leading integrated campaigns and launches end-to-end, from insight a