Senior Demand Generation Manager

About Swap Swap is the infrastructure behind modern agentic commerce. The only AI-native platform connecting backend operations with a forward-thinking storefront experience. Built for brands that want to sell anything - anywhere, Swap centralises global operations, powers intelligent workflows, and unlocks margin-protecting decisions with real-time data and capability. Our products span cross-border, tax, returns, demand planning, and our next-generation agentic storefront, giving merchants full transparency and the ability to act with confidence. At Swap, we’re building a culture that values clarity, creativity, and shared ownership as we redefine how global commerce works. ABOUT THE ROLE This is a dedicated ownership position responsible for: - Turning Swap's website into a compounding pipeline engine. - Winning the next phase of demand across AI-driven and traditional search. - Driving measurable organic growth across SEO, AEO, and GEO. - Converting traffic into pipeline through disciplined CRO and experimentation. You will sit at the intersection of Brand, Product, Paid Media, and RevOps — building the content, architecture, and agentic workflows that let a lean team produce and optimize at scale. REQUIREMENTS - 5+ years in demand generation, growth, or organic marketing at a B2B SaaS or technology company, with a measurable pipeline track record. - Deep, hands-on expertise in technical and content SEO, with a strong point of view on AEO/GEO and AI-driven discovery. - Proven CRO experience - landing pages, experimentation, and funnel optimization that moved conversion, not just traffic. - Highly analytical and comfortable owning the numbers: search and web analytics, attribution, and performance reporting. - Fluency with AI-assisted and agentic content workflows, and a builder's instinct for turning manual work into scalable systems. - Strong cross-functional operator who can partner with brand, product, paid, sales, RevOps, and external agencies. - Execution-oriented and outcome-driven - you ship, measure, learn, and iterate quickly. - Experience with ecommerce or retail buyers, ABM motions, or structured data and schema markup is a plus. Responsibilities - Own and evolve Swap's SEO, AEO, and GEO strategy - improving discoverability across traditional and AI-powered search surfaces. - Identify high-intent keyword opportunities aligned to pipeline and build content and page architecture to win them. - Partner with web, design, and brand teams to optimize site performance and conversion across the funnel. - Build a per-account and campaign landing page system that supports targeted and ABM growth motions. - Align paid and organic search strategy on keywords, audiences, and messaging to maximize efficiency. - Own the editorial calendar, asset library, and thought-leadership cadence aligned to demand and ABM. - Build scalable backlink and authority programs to strengthen domain authority and organic performance. - Design agentic, AI-assisted content workflows that accelerate high-quality production and optimization at scale. - Track and report on growth metrics tied to pipeline and revenue — and translate performance data into clear, prioritized action. - Partner with RevOps and analytics to improve attribution visibility and measurement frameworks across organic and paid. COMPENSATION The base salary range for this role is $135,000–$170,000, plus equity and a competitive benefits package. Final offer is determined by experience, skills, and qualifications. We share in the long-term success you help build. Benefits: - Competitive base salary 💰 - Stock options in a high-growth startup 🚀 - Competitive PTO with public holidays additional (and your birthday off!) 🌴 - Pension contributions 🛡️ - Private health 🏥 - Gym and wellness benefits 💪 - Mental health benefits 🧠 - Quarterly team offsite budget 🎉 - Thursday happy hour 🍻 - Breakfast Mondays 🥐 Diversity & Equal Opportunities: We embrace diversity and equality in a se...