Product Marketing Lead

About Swap Swap is the infrastructure behind modern agentic commerce. The only AI-native platform connecting backend operations with a forward-thinking storefront experience. Built for brands that want to sell anything - anywhere, Swap centralises global operations, powers intelligent workflows, and unlocks margin-protecting decisions with real-time data and capability. Our products span cross-border, tax, returns, demand planning, and our next-generation agentic storefront, giving merchants full transparency and the ability to act with confidence. At Swap, we’re building a culture that values clarity, creativity, and shared ownership as we redefine how global commerce works. About the role This is a strategic product marketing leadership position responsible for: - Defining how Swap wins. - Shaping the Agentic Commerce category. - Driving measurable revenue impact across products. - Equipping Sales to win in competitive enterprise environments. You will sit at the intersection of Product, Growth, Sales, and Customer Success — translating complex commerce infrastructure into clear, compelling narratives that move pipeline and accelerate adoption. WHAT WE’RE LOOKING FOR - 6–8+ years of product marketing experience in B2B SaaS, ideally within e-commerce, retail, or commerce infrastructure. - Proven experience owning positioning, messaging, and go-to-market strategy. - Strong track record of driving revenue impact — pipeline, win rate, adoption, or expansion. - Experience supporting mid-market and enterprise sales motions. - Deep understanding of cross-border commerce, duties & taxes, landed cost, DDP/DAP models, or complex e-commerce infrastructure (strongly preferred). - Experience building competitive intelligence programs. - Strong understanding of acquisition channels and how product integrates into them. - Experience working with measurement tools such as HubSpot and modern analytics platforms. - Highly strategic, highly organized, and highly accountable. - Comfortable operating autonomously and leading cross-functional initiatives. - Strong communicator who can simplify complex infrastructure into compelling narratives. RESPONSIBILITIES - Own and evolve Swap’s product positioning, messaging architecture, and Agentic Commerce category narrative. - Define ICP segmentation, personas, and vertical-specific value propositions aligned to revenue targets. - Lead end-to-end go-to-market strategy and launch execution for new products and major releases. - Build comprehensive sales enablement programs (pitch decks, battlecards, objection handling, industry collateral) to improve win rates and shorten sales cycles. - Drive measurable revenue impact including pipeline contribution, conversion rates, product adoption, and expansion. - Own competitive intelligence and strategic differentiation against key commerce infrastructure players. - Translate complex cross-border, duties & taxes, and compliance workflows into clear, compelling narratives. - Partner with Product to influence roadmap prioritization based on market feedback and commercial opportunity. - Lead customer research, win/loss analysis, and persona development to continuously refine positioning. - Collaborate with Analytics and Growth to define KPIs, measure performance, and embed product narratives across acquisition and lifecycle channels. Benefits: - Competitive base salary 💰 - Stock options in a high-growth startup 🚀 - Competitive PTO with public holidays additional (and your birthday off!) 🌴 - Pension contributions 🛡️ - Private health 🏥 - Gym and wellness benefits 💪 - Mental health benefits 🧠 - Quarterly team offsite budget 🎉 - Thursday happy hour 🍻 - Breakfast Mondays 🥐 Diversity & Equal Opportunities: We embrace diversity and equality in a serious way. We are committed to building a team with a variety of backgrounds, skills, and views. The more inclusive we are, the better our work will be. Creating a culture of equality isn't just the right thing to do;...