AD/Director, Marketing - Patient

Mavericks Wanted When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement...read on In 2015, we pioneered a “moneyball for biotech” approach, pooling projects and promising early-stage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare disease, and develop life-changing medicines for patients with unmet needs as fast as humanly possible. Together we define white space, push boundaries, and empower people to solve problems. If you're someone who defies convention, join us and work alongside some of the most respected minds in the industry. Together, we'll ask "why not?" and help reengineer the future of biopharma. At BridgeBio, we value curiosity and experimentation—including the ethical & thoughtful use of AI to improve clarity, speed, and quality of work. What You'll Do The AD/Director, Marketing – Patient will lead the development and commercialization of key assets, with primary responsibility for driving integrated patient marketing strategy in the US. This role will provide strategic leadership across patient-facing initiatives for the commercial launch and growth of BBP-418 and future assets. The Director will ensure strong cross-functional collaboration and alignment, translating market insights into impactful strategies and tactics that drive adoption, access, adherence, and brand growth. This individual will serve as a core leader on commercial product teams and work closely with Market Insights, Market Access, Regulatory, Medical Affairs, Commercial Operations, Digital, Advocacy, and Regional teams to deliver cohesive, high-impact commercial planning and execution. The Director should thrive in a fast-paced, highly collaborative, and ambiguous environment, bringing strong strategic thinking, executional excellence, and people leadership to the organization. This role reports to the SVP, Sales & Marketing. Responsibilities Provide strategic leadership as a senior commercial member on Product Teams, embedding patient market needs into cross-functional planning and decision-making Lead integrated brand strategy across patient audiences, including brand positioning, messaging, claims, and narrative development Oversee the development and execution of innovative, data-driven patient marketing campaigns that inspire behavioral change and drive brand growth, ensuring consistent execution across channels and functions Champion patient-centric marketing by identifying unmet patient and caregiver needs and translating insights into impactful education, engagement, advocacy, access, and adherence initiatives Lead patient ambassador and advocacy-related initiatives in partnership with advocacy and medical teams Drive disease education strategy across audiences, including patient, caregiver, educational resources and campaigns Partner with Value and Access to shape value propositions, access, reimbursement, and patient support strategies that enable optimal patient access Collaborate with Commercial Operations, Digital, IT, MCM, and agency partners to build a cohesive customer engagement ecosystem Proactively assess market dynamics, competition, clinician practices, and evolving patient and HCP needs to inform strategic adjustments Develop and oversee measurement frameworks, KPIs, and analytics to evaluate performance, prioritize investments, and optimize impact across patient and HCP tactics Ensure diverse regional and field insights are incorporated into planning and execution, serving as the commercial voice advocating for these perspectives Lead, mentor, and develop marketing team members, fostering a culture of accountability, collaboration, innovation, and continuous improvement Collaborate closely with the lead on HCP strategy, engagement and tactics and support w