Growth Marketing Manager

About Care Access Care Access is working to make the future of health better for all. With hundreds of research locations, mobile clinics, and clinicians across the globe, we bring world-class research and health services directly to communities that often face barriers to care. We are dedicated to ensuring that every person has the opportunity to understand their health, access the care they need, and contribute to the medical breakthroughs of tomorrow. With programs like Future of Medicine , which makes advanced health screenings and research opportunities accessible to communities worldwide, and Difference Makers , which supports local leaders to expand their community health and wellbeing efforts, we put people at the heart of medical progress. Through partnerships, technology, and perseverance, we are reimagining how clinical research and health services reach the world. Together, we are building a future of health that is better and more accessible for all. To learn more about Care Access, visit www.CareAccess.com . How This Role Makes a Difference The Growth Marketing Manager will be the critical link between our digital marketing team and our technical and SEO-driven digital efforts. This role requires a blend of technical expertise, UX/UI knowledge, and data-driven decision-making to optimize our digital experiences, improve search performance, and drive conversions across our platforms. If you have a passion for technical marketing, SEO, website performance, and digital usability, and love working in a fast-paced, mission-driven environment, we’d love to hear from you! How You'll Make An Impact SEO & Digital Optimization Own and execute SEO strategy (technical SEO, on-page optimizations, structured data, page speed improvements). Conduct site audits and provide recommendations to enhance organic search rankings and user engagement. Implement A/B testing and UX improvements to optimize conversion rates and reduce friction. Technical Implementation & Website Management Collaborate with developers and designers to modify and optimize the digital user experience (landing pages, forms, mobile UX, etc.). Track, analyze, and improve website performance metrics (page speed, user flow, bounce rates). Manage and improve tracking pixels, tags, and analytics (Google Tag Manager, GA4, Looker Studio). Oversee schema markup, metadata optimization, and internal linking strategies. Data-Driven Growth & Reporting Build dashboards and reports to track SEO performance, website engagement, and conversion rates. Develop strategies to improve our customer acquisition funnel, with a focus on usability and accessibility. Work with cross-functional teams (marketing, tech, and operations) to drive data-backed marketing strategies. Collaboration & Strategy Partner with content, creative, and paid media teams to align digital marketing initiatives with SEO and user experience best practices. Stay ahead of emerging trends in search, web performance, and digital UX to implement cutting-edge solutions. Ensure all digital experiences are optimized for both search engines and real users (UX/UI best practices). Turn participant feedback into actionable improvements Other ad hoc responsibilities / projects as the need arises The Expertise Required Experienced in SEO & digital growth – You have 5+ years of experience in SEO, technical marketing, and digital user experience. Technically proficient – You’re comfortable using HTML, CSS, and JavaScript Data-driven & analytical – You have experience with GA4, Google Tag Manager, PowerBI, Hotjar, or similar tools. User-focused – You understand UX/UI principles and how to design intuitive, high-converting digital experiences. A problem solver – You excel at diagnosing website issues, optimizing performance, and improving conversion pathways. Collaborative – You can work across teams, bridging the gap between marketing, developers, and content creators. Detail-oriented & strategic – You see the big picture but