Lifecycle Marketing Specialist

About Care Access Care Access is working to make the future of health better for all. With hundreds of research locations, mobile clinics, and clinicians across the globe, we bring world-class research and health services directly to communities that often face barriers to care. We are dedicated to ensuring that every person has the opportunity to understand their health, access the care they need, and contribute to the medical breakthroughs of tomorrow. With programs like Future of Medicine , which makes advanced health screenings and research opportunities accessible to communities worldwide, and Difference Makers , which supports local leaders to expand their community health and wellbeing efforts, we put people at the heart of medical progress. Through partnerships, technology, and perseverance, we are reimagining how clinical research and health services reach the world. Together, we are building a future of health that is better and more accessible for all. To learn more about Care Access, visit www.CareAccess.com . How This Role Makes a Difference The Lifecycle Marketing Specialist will support th e development and execution of engagement and retention of our patients through our health screenings and studies. The role will be responsible for optimizing the patient journey to improve engagement rates at each step of the process and build automation to support it. How You'll Make An Impact Lifecycle marketing activation: Activate and optimize marketing strategies that span the entire customer journey-from onboarding to retention and re-engagement. Segmentation & Targeting: Activate patient segments using prior engagement data to develop nurtures that drive towards completed screenings, including reengagement of no shows, patients that did not schedule, welcome campaigns to improve show rates. Retention: Implement retention campaigns to improve engagement with participants in studies / screenings, loyalty marketing and more. Patient Journey Mapping: Refine and continue to build upon the patient journey to improve participation rates at each step of the patient’s journey through our programs. Automation & Technology: Work with development and analytics teams to further build out our marketing automation. Other Responsibilities : Assist with additional project planning as needed Continuous A/B testing on email and SMS marketing The Expertise Required Proficiency with marketing automation tools (e.g., Segment, Customer.io). Strong understanding of email marketing best practices and automation workflows. Strong organizational and multitasking skills. Ability to think strategically and execute tactically. Excellent communication and collaboration skills. Certifications/Licenses, Education, and Experience Bachelor’s degree in marketing or a related field 2-3 years of experience in marketing Experience with customer segmentation, journey mapping, and building marketing automation preferred How We Work Together Location : Remote within the United States. This role requires 100% of work to be performed in a remote office environment. Travel : This is a remote position with less than 10% travel requirements. Occasional planned travel may be required as part of the role. Physical demands associated with this position Include : The ability to use keyboards and other computer equipment. The expected salary range for this role is $65,000 - $90,000 USD per year for full time team members. Benefits & Perks (US Full Time Employees) Paid Time Off (PTO) and Company Paid Holidays 100% Employer paid medical, dental, and vision insurance plan options Health Savings Account and Flexible Spending Accounts Bi-weekly HSA employer contribution Company paid Short-Term Disability and Long-Term Disability 401(k) Retirement Plan, with Company Match Diversity & Inclusion We work with and serve people from diverse cultures and communities around the world. We are stronger and better when we build a team representing the communities we support. We maintai