Senior Marketing Manager, Virality (all genders)

The role As a Senior Marketing Manager, Virality, you’ll join the global Referrals team — one of HelloFresh Group’s key growth engines. Your mission: build customer journeys and referral experiences that people actually want to share. This role sits at the intersection of CRM, product marketing, growth and performance marketing. You’ll own customer-facing referral communications across CRM and in-product touchpoints, turning happy customers into active advocates and driving measurable customer acquisition through referrals. In our customer-centric and data-driven Referrals team, you will be responsible for planning, executing, and analyzing referral campaigns across digital and product touchpoints for 34 markets and 8 brands globally. You’ll collaborate cross-functionally with Product, CRM Operations, Analytics, Pricing & Discounts, Creative and local market teams to deliver seamless and scalable referral experiences across the customer journey. You’ll work closely with Product, CRM, Analytics, Pricing and local market teams across the globe to shape referral strategies, launch experiments, optimize customer journeys, and improve conversion performance. If you love combining creativity with data, enjoy solving complex marketing challenges, and thrive in fast-paced, evolving environments — this role is for you What you’ll do Build Referral Experiences People Want to Share Develop and execute referral communication strategies across CRM and product touchpoints that encourage customers to invite friends and drive new customer growth. Orchestrate customer journeys across multiple touchpoints to ensure seamless messaging, consistent UX, and cohesive end-to-end referral experiences. Partner closely with Product teams to improve referral UX/UI and launch new referral features and experiences. Work with local market teams to deliver culturally relevant campaigns while maintaining a scalable global strategy and consistent brand experience. Turn Data Into Growth: Own and optimize referral performance across channels with a strong focus on conversion and customer behavior. Analyze performance trends and identify what drives engagement, referral invites, and successful referrals. Run experiments to continuously improve customer journeys and campaign effectiveness. Collaborate with Analytics and Pricing teams to optimize incentives and unlock new growth opportunities. Drive innovation: Help shape the future strategy of HelloFresh’s global referral and virality programs. Find smarter, faster, and more scalable ways of working — including automation and AI opportunities. Connect CRM, product marketing, and growth into one cohesive customer experience. Navigate project complexity, shifting priorities, and cross-functional collaboration with confidence and curiosity. What you’ll bring 4+ years of experience in CRM, lifecycle marketing, product marketing, growth marketing, referrals/virality, or similar areas–ideally in tech, e-commerce, subscription, or marketplace businesses. Degree in marketing, business, statistics, or a STEM-related field. Strong analytical and commercial mindset with experience working with performance data, customer journeys, experimentation, and conversion-focused marketing. Strong communication and stakeholder management skills, with the ability to influence and collaborate across Product, CRM, Analytics, Creative, and local market teams. Confidence leading discussions, presentations, and alignment with senior stakeholders in cross-functional environments. Ownership-driven attitude with strong prioritization skills, adaptability, resilience, and the ability to thrive in fast-paced, evolving, and sometimes ambiguous environments. Excellent technical skills including strong Excel/spreadsheet-based modeling capabilities What we offer Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion. Immerse yourself in a diverse global community of 90+ nationalities. Enjoy a com