Growth Marketing Manager, Factor US

Growth Marketing Manager, Factor US THIS ROLE IS HYBRID TO THE HELLOFRESH CORPORATE OFFICE IN NEW YORK CITY, NY At Factor, we are dedicated to maximizing customer lifetime value and driving efficient, sustainable growth. As our new Growth Marketing Manager, (Referrals & Activations) , you'll be the crucial link between our local Factor-US brand strategy and the global teams executing our key growth programs. This role is for a highly analytical and collaborative growth leader who excels at using data to unlock hidden value in existing customer segments. You'll serve as the primary brand and local market expert for these channels, with a direct impact on our most profitable growth levers. You'll report to the Associate Director of Growth, Factor US and work cross-functionally with Global Channel Owners, Data Analytics, and Product Marketing teams. You Will... Steer RAF performance & strategy: Analyze and distill complex business insights to provide leadership with a comprehensive understanding of performance relative to targets, including a clear diagnosis of the underlying causes for any deviations. You will proactively identify gaps, then develop and propose robust strategic pathways to capture new growth opportunities. Optimize targeting for value generation: Deeply analyze campaign performance to recommend and implement optimizations to our targeting criteria, ensuring campaigns maximize the Total Value Generated rather than simply volume. Serve as the Local brand advocate: Act as the voice of Factor-US, socializing the CMO's local marketing strategy to global channel experts and translating high-level objectives into concrete, context-specific campaign requirements. Enhance product messaging efficiency: Collaborate with the local Product Marketing Manager to integrate the best product-level messages into campaigns, increasing messaging efficiency and ensuring we are always targeting the right customer with the right offer. Facilitate growth analysis and projects on Activations: Facilitate the execution of growth initiatives by working alongside the Senior Manager of Growth Strategy. You are here to project manage and support the steering priorities, removing roadblocks and making it easier to deliver results quickly and effectively. You Have... Strong Data Literacy & Autonomy: You are highly adept at reading and interpreting complex performance data, translating it into clear learnings and actionable next steps for growth optimization. You are also capable of autonomously driving data excellence by requesting and structuring the necessary data to inform your decisions. Required analytical/technical skills: Languages: SQL, Python preferred Data & BI Platforms: Google BigQuery, DataBricks (preferred) Analytics & Modeling: Statistical Modeling, Regression Analysis, A/B Testing, Attribution Modeling (MTA), Incrementality Testing, Predictive Analytics, Customer Segmentation, Funnel Analysis AI & Machine Learning: Generative AI (Claude Cowork, Copilot, Gemini) Exceptional Collaboration & Accountability: Proven ability to identify growth opportunities and skillfully collaborate with cross-market Channel Managers to implement initiatives. You can easily manage implementation support while effectively keeping partners accountable to performance metrics. Brand Growth Vision & Customer Focus: You possess a deep understanding of the customer journey and the marketing funnel. You advocate for strategies that not only make commercial sense but also drive the right customer experience to build genuine brand (re)consideration. Eagerness to Learn & Adapt: A proactive mindset and a genuine desire to learn new channels, data techniques, and customer insights in a constantly evolving environment. Experience: 4+ years of experience in a fast-paced Direct-to-Consumer (DTC) business or startup, with close contact and proven success in leveraging a growth marketing engine (e.g., performance, retention, or CRM). You'll Get... Competitive salary, 4