[US HQ] Senior Instructional Designer

ABOUT HELLOFRESH GROUP At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past decade, we've grown from a single meal kit brand into a global food solutions group — the world's leading meal kit company, active in 18+ countries across 3 continents. The HelloFresh Group includes HelloFresh, Green Chef, EveryPlate, Factor (ready-to-eat), Chefs Plate, and Youfoodz. Each brand serves a distinct audience but shares our commitment to making cooking accessible, sustainable, and delicious. Our distribution centers are the operational heart of everything we deliver — and the people who run them deserve world-class training. ABOUT THE ROLE: WHAT'S IN THE BOX We're building something new — a dedicated Training Content Team within the Global Value Stream organization, designed to transform how our DC associates learn, grow, and perform across all four of our US brands. This team will own the full lifecycle of operational training content: from converting legacy Google-platform materials into modern, multi-modal learning experiences, to building net-new content for evolving processes, to creating the visual training assets that make complex operations legible on the floor. We are hiring one Training Content Specialist role to fill up to four positions on this team. Each specialist will be assigned a defined set of brands and operational domains based on their background and expertise — but all positions share the same responsibilities, standards, and mission. You will be responsible for some of the brands and domains listed below, not all of them. Your assigned scope will be determined through the interview process. What stays constant across all positions: you will be translating complex operational processes into high-quality, accessible training content for our DC associates, using 360Learning as our primary platform, leveraging AI tools for production efficiency, and building materials that are visually clear, compliance-ready, and immediately useful on the floor. WHAT YOU'LL DO: THE RECIPE Regardless of your assigned brand or domain focus, every Training Content Specialist on this team owns the following: Content Design & Development Own the full training content lifecycle for your assigned brand(s) and operational domain(s): needs analysis, content design, module development, review coordination, version control, and update cadence Convert existing Google Slides and Google Docs training materials into 360Learning-compatible eLearning modules, self-led courses, and trainer-led facilitation kits Build net-new training content from approved SOPs, reference guides, and process documentation — translating technical operational processes into accessible, engaging learning experiences for Tier 1 DC associates Develop content across multiple modalities: self-led async eLearning, trainer-led (ILT/VILT) facilitation kits, job aids, visual SOPs, equipment playbooks, and floor-accessible quick-reference materials Build content that works for a diverse, multilingual Tier 1 workforce — US workforce training materials are approved for multiple languages; bilingual English/Spanish scripting and layout is a current production priority Apply AI tools for content generation, video scripting, and media production; all specialists are expected to develop working fluency with the team's AI tool stack Operational Expertise & SME Collaboration Develop working knowledge of your assigned brand's operational environment: production processes, equipment, food safety requirements, and the roles of the associates you're building training for Partner with subject matter experts — operations leads, sous chefs, CI managers, floor trainers, and quality teams — to ensure content accuracy, gather review feedback, and keep training current as processes evolve Conduct or support site visits to observe operational processes firsthand; content built from the floor out is