Senior Manager, Generative Engine Optimization (GEO) and Search Strategy

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries. Our #LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you're a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities. Discover your purpose. Embrace innovation. Experience #LifeatRealChem. The Opportunity Real Chemistry is seeking a strategic, forward-thinking leader to help advance our Generative Engine Optimization (GEO) capability as the way patients and healthcare professionals seek and consume information continues to evolve. In this role, you will support clients in understanding and capitalizing on how AI-driven discovery (ChatGPT, Gemini, Claude, Bing AI, Perplexity, Google AI Overviews) is reshaping search, content visibility, and information-seeking behavior in healthcare. You will sit at the intersection of analytics, search strategy, content architecture, AI/LLM trends, and digital ecosystems. You bring a strong foundation in SEO and search strategy, paired with a curiosity and enthusiasm for how search is evolving from keyword-based discovery to answer-based, conversational, and AI-powered experiences. This is a hybrid role, based in any of our US offices—including Boston, Chicago, Carmel, or Lambertville—or remotely within the US, depending on team and business needs. What You’ll Do GEO & Search Strategy Support the development and execution of GEO and SEO strategies across client engagements Translate evolving AI/search trends into clear, actionable recommendations for clients and internal teams Contribute to the buildout and refinement of GEO frameworks, playbooks, and best practices Partner with cross-functional teams (content, analytics, technical, and paid media) to ensure integrated execution Analytics & Insights Analyze search behavior and visibility across traditional search engines and AI-driven platforms Identify opportunities to improve brand presence, accuracy, and authority in both search results and AI-generated answers Support the development of insights-driven deliverables, including audits, playbooks, and performance reporting Content & Optimization Guide content and on-site optimization efforts aligned to both SEO and GEO best practices Ensure content is structured, accessible, and aligned to intent for both search engines and LLMs Partner with content and creative teams to evolve content strategies toward answer-first, modular, and AI-ready formats Client Engagement Contribute to client presentations, workshops, and strategic discussions Help translate complex search and AI concepts into clear, client-friendly narratives Support senior team members in managing client relationships and identifying growth opportunities Execution & Delivery Own and manage key workstreams across audits, playbooks, and ongoing optimization initiatives Ensure high-quality, on-time delivery of all client-facing outputs Coordinate across internal teams to drive alignment and execution against project timelines What You Bring 5+ Years of experience in SEO and search strategy 1-2 Years of experience in AI search Strong foundation in SEO, search strategy, and digital analytics Working knowledge of AI-driven search and emerging LLM-based discovery platforms Experience translating insights into actionable strategy and execution plans Ability to manage multiple projects and priorities in a fast-paced environmen