Vice President, Omnichannel MarTech

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries. Our #LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you're a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities. Discover your purpose. Embrace innovation. Experience #LifeatRealChem. Real Chemistry is looking for a VP, Omnichannel MarTech to lead the strategy, build, and scale of omnichannel capabilities across HCP and patient ecosystems. This role sits at the intersection of technology, data, marketing, and commercial operations, translating business strategy into scalable, compliant solutions that drive connected customer experiences. You bring hands-on experience delivering omnichannel platforms in pharma and understand how commercial, patient services, data, and media ecosystems work together in the real world. This is a hybrid role based in Boston, Chicago, Carmel, or Lambertville, or remote within the U.S., depending on team and business needs. What you’ll do: Set the vision: Define and drive the omnichannel MarTech roadmap aligned to commercial, medical, and patient strategies, building scalable, connected HCP and patient ecosystems Build and integrate: Lead design and delivery across Veeva, Salesforce, and broader MarTech platforms, ensuring seamless integration across CRM, data, media, and patient services Drive transformation: Assess and evolve client ecosystems, leading platform migrations, integration improvements, and phased modernization efforts without disrupting in-market programs Operationalize execution: Establish the operating model, governance, and workflows across teams and partners to enable efficient, compliant omnichannel delivery Embed compliance and rigor: Ensure solutions are built for regulated environments, incorporating consent, privacy (HIPAA, GDPR, CCPA), and MLR/PRC requirements from the start Support commercial growth: Contribute to scoping, solutioning, and engagement models, with a strong understanding of procurement, SOWs, and complex stakeholder environments Lead and influence: Build and align cross-functional teams, and act as a senior advisor to leadership and clients on omnichannel maturity and opportunity This position is a perfect fit for you if: Are a builder who has taken omnichannel from concept to reality in pharma Bring a strong point of view on how data, tech, and engagement come together Operate comfortably in complexity and influence across teams without direct authority Thrive in an environment that is evolving and expect to shape what comes next What you should have: 12 to 15+ years of experience across MarTech, digital, omnichannel, or commercial technology, with strong pharma exposure Hands-on experience delivering omnichannel solutions across platforms such as Veeva, Salesforce, Adobe , and related engagement, data, or consent tools Strong understanding of journey orchestration, data integration, APIs, platform architecture, and real-time or near-real-time decisioning Experience operating in regulated environments with clear knowledge of privacy, consent, compliance, and review workflows Familiarity with commercial operations, field enablement, and the intersection of personal and non-personal promotion Experience supporting large-scale transformation efforts, including ecosystem audits, phased roadmaps, platform migrations, and vendor transitions Stro