Growth Marketing Lead

Anrok is the leading tax automation platform enabling businesses to expand globally without compliance complexity. As the digital economy has grown 6x over the last decade, software businesses have gone from not worrying about sales tax to needing to monitor exposure, calculate rates, and file returns across 20+ US states and many countries worldwide. This creates a critical bottleneck for companies that should be able to transact with customers everywhere. Anrok eliminates this complexity by connecting with billing and payment systems to automate tax monitoring, calculations, and filing end-to-end. Our unified platform handles the ever-changing maze of tax laws at municipal, state, and federal levels—so companies can focus on growth, not compliance. Our customers include: - 40% of Forbes Top 50 AI companies - 20% of Forbes Top 100 Cloud companies - Top companies like Notion, Anthropic, and Cursor We're making compliant digital commerce a reality for companies big and small, backed by over $100M from leading investors including Sequoia, Index, and Khosla Ventures. We are seeking a Growth Marketing Lead to drive our expansion into a new vertical—a strategic priority targeting $5M+ in new revenue. This role will own the full-stack growth strategy for reaching DTC brands and eCommerce businesses, using both paid and organic channels to build a new customer segment from the ground up. IN THIS ROLE, YOU WILL - Own end-to-end growth strategy and execution for the eCommerce vertical, driving new customer acquisition, pipeline generation, and ambitious revenue and growth targets. - Build and execute multi-channel growth programs including paid acquisition (Google, Meta, TikTok, Reddit, etc.), affiliate/partnership marketing, ecosystem presence (e.g., Shopify, WooCommerce), and organic channels to reach eCommerce sellers. - Develop deep expertise in eCommerce buyer personas, pain points, and purchase behaviors, creating targeted messaging and positioning that resonates with DTC brands and marketplace sellers navigating sales tax complexity. - Design and execute A/B tests and conversion optimization experiments across landing pages, ad creative, email campaigns, and checkout flows to maximize conversion rates and improve customer acquisition costs. - Partner within Marketing and with cross-functional stakeholders across Product, Operations, and GTM to develop vertical-specific content, case studies, and thought leadership that establishes Anrok as the go-to solution for eCommerce tax compliance. - Track and analyze key growth metrics including CAC, conversion rates, pipeline velocity, and ROI by channel, using data-driven insights to optimize spend allocation and inform strategic decisions. - Manage external contractors and agencies where specific expertise or speed is required WHAT EXCITES US - 5+ years of full-stack growth marketing experience with deep expertise in both paid and organic acquisition channels, ideally in B2B SaaS and/or fintech selling to eCommerce/DTC businesses. - Proven eCommerce marketing experience with strong understanding of the DTC/marketplace seller ecosystem, eCommerce platforms (e.g., Shopify, WooCommerce, BigCommerce), and sales tax challenges facing online merchants. - Hands-on experience managing significant paid acquisition budgets across Google Ads, Meta, and emerging channels, with a track record of optimizing and scaling efficient customer acquisition. - Strong analytical skills with experience using web analytics tools, attribution platforms, and A/B testing to drive data-informed decisions and continuous optimization. - Entrepreneurial mindset with ability to build new growth programs from scratch, comfortable with ambiguity and rapid iteration in a 0-to-1 environment. - Excellent cross-functional collaboration skills with ability to partner within Marketing and cross-functionally to align on vertical strategy and execute integrated campaigns. - Detail-oriented project management and proactive commu