Staff Digital & Social Media Marketing Manager

Who we are Aurora’s mission is to deliver the benefits of self-driving technology safely, quickly, and broadly. The Aurora Driver will create a new era in mobility and logistics, one that will bring a safer, more efficient, and more accessible future to everyone. At Aurora, you will tackle massively complex problems alongside other passionate, intelligent individuals, growing as an expert while expanding your knowledge. For the latest news from Aurora, visit aurora.tech or follow us on LinkedIn . Aurora hires talented people with diverse backgrounds who are ready to help build a transportation ecosystem that will make our roads safer, get crucial goods where they need to go, and make mobility more efficient and accessible for all. We’re searching for a Staff Digital & Social Media Marketing Manager . At Aurora, our mission is to deliver the benefits of self-driving technology safely, quickly, and broadly. We are storytellers, blending data-driven insights, product innovation, and unique voices to shape the public narrative, differentiate our brand, and inspire external audiences. Through our stories, we show and tell, advance business goals, and strengthen our market position. As the Staff Digital & Social Media Marketing Manager, you will be the cross-functional lead and point person for all things digital. You will play a critical role in developing and executing digital marketing strategies that expand Aurora’s online presence and audience engagement. You will oversee digital and social media marketing efforts, extracting actionable insights to guide and measure success while managing the day-to-day execution across organic and paid channels. The ideal candidate is an audience-first strategic thinker with a keen understanding of digital trends and social media platforms. Self-motivation, problem-solving skills, and the ability to manage ambiguity, prioritize, and balance competing demands are essential. Key Responsibilities Digital Marketing Digital Lead: Be the digital subject matter expert to a diverse group of internal stakeholders and cross-functional partners. Have your finger on the pulse of all of our digital activities and be able to field questions and make recommendations to pivot when issues arise. Digital Strategy: Refine and own the ongoing strategy and execution of our omnichannel digital marketing strategy - aligned with our goals to drive brand awareness, audience engagement, and lead generation. Digital Campaigns: Lead the planning and execution of always-on and digital media campaigns across paid and owned channels. Own creative briefs to make content and assets with our creative team and external partners and vendors. Partner with our media agency to select media mix, deploy, and optimize digital campaigns. Search: Oversee SEO, AEO, SEM to ensure strong digital presence and search visibility that drives traffic to our owned channels. Website: Own content strategy and content updates to aurora.tech on an ongoing basis. Build new content modules and pages. Partner with customer marketing to make our website a more effective customer education and lead generation platform. Work with our web development agency to make back-end improvements and enhancements. Measurement & Reporting: Leverage analytics tools to assess campaign effectiveness, social media impact, and website engagement, using insights for ongoing optimization. Own monthly KPI and digital insights reporting. Digital AI Tools: Leverage and/or build AI tools that scale our digital marketing efforts in areas like social listening, community engagement, and copy/content development. Social Media Social Strategy: Lead the company’s social media and content strategy, and manage its growth across platforms including LinkedIn, X, Facebook, Instagram, and YouTube. Content Development: Partner cross-functionally to extend brand and product stories that engage target audiences across social channels. Lead the weekly social meeting, building a robust social