Director of Marketing Operations

The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways for leveraging the blockchain. Fireblocks’ platform and network provide the simplest and most secure way for companies to work with digital assets and it trusted by some of the largest financial institutions, banks, globally-recognized brands, and Web3 companies in the world, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more. This is a marketing operations and technology infrastructure role. You will own the systems, data, and processes that power Fireblocks' global go-to-market engine. If you are energized by building martech ecosystems, governing pipeline data, and translating marketing performance into executive-level insight, this role is for you. We are looking for an experienced marketing operations leader to architect and scale our marketing technology stack, drive pipeline measurement from MQL through closed-won, and build the operational infrastructure that enables Fireblocks' global marketing and sales teams to perform at their best. You will report to the VP Sales Ops and work closely with Sales, Revenue Operations, Finance, and Analytics to ensure our marketing engine runs with precision, visibility, and scale. What You'll Do Marketing Technology & Infrastructure Own, govern, and continuously improve the global marketing technology stack, including evaluation, selection, implementation, and optimization of all platforms (Marketo, Salesforce, 6sense, attribution tools, BI platforms, and others) Define and enforce data governance standards, system integrations, and operational processes across all marketing platforms Lead platform migrations, integrations, and enhancements in partnership with IT, Sales Ops, and Engineering Pipeline Measurement & Analytics Own pipeline measurement and reporting from MQL through closed-won, delivering full-funnel visibility to marketing and sales leadership Partner with the data and analytics team to build and maintain attribution models, forecasting frameworks, and executive dashboards (CAC, LTV, pipeline velocity, channel contribution, ROI) Define and refine funnel definitions, lead scoring models, and lead routing logic in close partnership with Sales and Revenue Operations Regularly inform stakeholders across marketing, sales, and finance with actionable insights that drive data-driven marketing investment decisions Operations & Process Design, document, and enforce global operational processes across campaign execution, lead management, and performance reporting Ensure data accuracy, integrity, and completeness across all marketing systems Own the marketing operations budget, including vendor management and resource allocation Team Leadership Build, lead, and develop a high-performing global marketing operations team Foster a culture of operational excellence, accountability, and continuous improvement What You'll Need Required 8+ years of experience in B2B SaaS marketing operations, with at least 3 years supporting a company with $100M+ ARR 3+ years of people management experience leading a marketing operations function Deep hands-on expertise with enterprise martech platforms — Marketo, Salesforce, HubSpot, or equivalent marketing automation and CRM systems Proven experience owning pipeline measurement and reporting from MQL through closed-won, including multi-touch attribution modeling and funnel analytics Demonstrated experience architecting and governing a marketing technology stack at scale Strong command of BI and reporting tools (Tableau, Domo, Looker, or equivalent) Entrepreneurial mindset with high urgency and comfort operating in a fast-moving environment Excellent communicator who can translate complex data into clear, actionable recommendations for cross-functional partners and executive leadership Preferred Familiarity with digital assets, crypto, stablecoin infrastructure, or fintech B2B marketing Experience with ABM platforms (6sense,