Marketing Operations

Meter's marketing team has shipped over 200 campaigns since rolling out Marketo 2.5 months ago. We've built a 12-tool tech stack, expanded into new channels, and grown a team that moves fast. Now, we're looking for the second Marketing Operations person to continue to scale efficiently. This is a role for someone who wants to build with us—you are not inheriting a system where you’ll make small optimizations. You'll work alongside our first marketing operations hire to own the execution layer: the systems, the data flows, the email engine, and the reporting infrastructure that tells us what's actually driving pipeline. If you're the kind of person who gets genuinely excited about a clean Marketo instance and a Marketo Measure (formerly Bizible) dashboard that finally tells the right story, this is your role. What success looks like - In your first 90 days, complete a comprehensive audit of our Marketo programs, lifecycle, and marketing-to-sales data flows. Deliver a clear plan that resolves what's wasting APIs, creating racing conditions, or sending data nowhere—and maps out what a healthy, scalable stack looks like. - By month four, launch a structured email nurture engine across at least three core audiences (prospects, channel partners, and customers) with A/B tested messaging, improved deliverability, self-serve templates. - By month six, build the reporting infrastructure that doesn't exist yet: scalable dashboards in Marketo Measure (formerly Bizible) and Salesforce that show weekly, monthly, and quarterly marketing impact on pipeline—clear enough that someone outside marketing actually understands it. What your day-to-day will look like You will be the go-to person for making sure that marketing activities, data hygiene, operational flows, and reporting data is the best for our customers: the marketing team. You’re willing to take the extra steps to assure they succeed with our self-service model, improving the systems we all work in, and making operations better everyday. On any given day, you’re excited to: - Review incoming requests from the marketing team: email build fixes, list pulls, form issues, Salesforce record cleanup. You prioritize what needs to go out today versus what can wait, keeping the team unblocked without dropping anything. - Make the email nurture programs better everyday, whether that’s evolving the assets themselves, how we track touchpoints and attribution, how we drive a better UX for the audience, or how we take one idea and scale it by 5x. - Build and oversee integrations across key platforms (website, Marketo, Salesforce, Splash, Slack), and ensure technical documentation and rollout plans are ready for marketing, partners, and sales teams. Found a pain point that can be eliminated by a new technology or process? Show us, prove through documentation, and be ready to own the roll-out end to end. - Build out new tracking for campaigns and online engagements within Marketo Measure (formerly Bizible) and Salesforce for direct and partner-led initiatives. Who you are You’re obsessed with marketing operations, data, workflows, reporting, and know it’s a lever to increase the pace and growth of a business. You also: - Care deeply about the details and building processes that the marketing team adopts to accelerate their daily workflows and impact. You treat your teammates with empathy (as well as humor and fun!), and help them understand the impact of their work and programs. - Don’t shy away from the less glamorous work—whether it’s setting up complex workflows, writing thorough process docs, or mundane data cleanup, you get it done. - Have that special skill for anticipating what the wider team will need next–before they even ask, such as that additional data point, the other tag type, a new field to scale so data quality is clean and concise. - Get as excited about rolling out a new marketing automation as helping the team understand where there’s opportunity to become even more efficient in ou