Senior Manager, Revenue Marketing - Lender

The U.S. mortgage market is a $14 trillion pillar of the economy — and much of it still runs on fax machines, overnight shipping, and manual workflows. Snapdocs is changing that. Our platform currently powers 20% of all real estate closings in the country, and we’re just getting started. We design workflow software and AI-driven automation that connects lenders, settlement teams, notaries, and investors — eliminating friction, reducing risk, and delivering a faster, simpler closing for every borrower. Our customers range from the largest mortgage lenders to independent title companies. They trust us because we solve real operational pain with empathy, rigor, and reliability. We’re backed by Sequoia, Y Combinator, and F-Prime, and we’re building for the long term. THE ROLE You’ll own revenue marketing for our lender segment, operating a highly targeted enterprise ABM motion across a defined set of accounts. You’ll focus on interpreting account-level signals, making channel investment decisions, and turning data into clear recommendations that shape go-to-market strategy. You’ll partner closely with Product Marketing and Sales, while leveraging a centralized marketing systems and automation stack. WHAT YOU’LL DO Own ABM strategy and account intelligence - Manage a named account program across target lenders, with deeper ownership of top-tier accounts - Define account tiering, engagement strategy, and trigger-based orchestration - Interpret behavioral signals and sales feedback to adjust targeting and approach - Participate in sales reviews as an active partner, not just a marketing stakeholder Own channel strategy and investment - Define and prioritize channels across paid, email, content syndication, and events - Allocate budget and make clear, defensible investment decisions - Orchestrate account-level engagement based on intent signals and pipeline stage - Continuously adjust based on performance and emerging signal patterns Turn data into decisions - Analyze funnel and account-level performance across channels - Interpret results through the lens of buyer behavior—not just campaign metrics - Design and evaluate experiments across messaging, conversion points, and engagement strategies - Maintain a structured experiment roadmap so insights compound over time - Deliver clear, actionable recommendations—not just reporting Partner with Sales on pipeline quality - Share insights on account engagement, conversion signals, and deal progression - Participate in pipeline and account reviews as an intelligence partner - Help define what constitutes a meaningful “meeting-ready” signal - Align marketing efforts to pipeline quality and progression—not just activity Ensure quality in AI-driven execution - Review AI-generated campaigns, outreach, and assets for accuracy and account relevance - Define what can be automated vs. what requires human oversight - Improve how AI is applied across the marketing motion in partnership with systems and ops HOW YOU’LL WORK - Partner closely with Product Marketing (Lender) to align on strategy, positioning, and priorities - Leverage a centralized marketing systems team that owns tooling, automation, and reporting infrastructure - Collaborate tightly with Sales, participating in weekly pipeline and account reviews - Operate with a high degree of autonomy, using data and judgment to inform direction WHAT WE’RE LOOKING FOR - Required 4–7 years in demand generation, ABM, or revenue marketing - Experience managing named-account or enterprise ABM programs - Track record of improving pipeline quality and conversion—not just lead volume - Strong analytical skills with the ability to translate data into decisions - Hands-on experience with HubSpot (reporting, workflows, funnel analysis) - Experience partnering closely with Sales in pipeline or account reviews - Clear communicator who can influence cross-functional partners Nice to Have - Experience with ABM platforms (6sense, Demandbase, Terminus, etc.) - Backg