(Senior) Product Marketing Manager

YOUR IMPACT Procurement is the single biggest cost position for industrial companies - often 60-70% of revenue. It's also their biggest lever to drive profitability - something the European industry needs more urgently than ever. However, most companies still run procurement manually with outdated tools. That’s Tacto’s window of opportunity: bringing AI to strategic procurement so teams can move faster and unlock savings at scale. As a (Senior) Product Marketing Manager at Tacto, you'll build and own the PMM function - positioning, packaging, launches, enablement. You won't step into a finished machine. You'll define the narratives and GTM playbooks that shape how thousands of industrial companies perceive and adopt Tacto. YOUR TASKS - Positioning & Messaging: Own how Tacto shows up in the market - craft narratives that resonate with procurement leaders, C-level buyers and cut through the noise - Product Launches: Drive go-to-market for new features and products end-to-end - from strategy to execution to measuring impact - Sales Enablement: Build the content, decks, and battlecards that help our sales team win deals and expand revenue. - Pricing & Packaging: Together with our GTM leadership you define how we optimize our pricing & packaging for conversion and expansion - Competitive Intelligence: Keep a pulse on the market - understand where we win, where we lose, and how to sharpen our edge - Thought Leadership: Partner with marketing to position Tacto as the voice of modern procurement through content, events, and campaigns YOUR PROFILE - You're motivated to build something from the ground up and enjoy working hands-on in a fast-moving environment - Minimum 2+ years in B2B SaaS Product Marketing (ideally Series B+) or 1-2 years in consulting with strong exposure to software products and GTM strategy - You've seen what great PMM looks like and are ready to build and shape the function yourself - while still being deeply involved in execution - You combine creative storytelling with commercial instinct - you can translate technical capabilities into customer value and understand how positioning drives revenue - You think in systems: positioning, packaging, pricing, and enablement as one connected engine, not isolated workstreams - You use AI tools daily and experiment with new workflows - Excellent communication skills in both English and German, written and verbal - You're proactive and adaptable, comfortable with the pace and ambiguity of a fast-growing company Bonus: Experience in procurement, supply chain, or selling to industrial companies We know that nobody is perfect and therefore have no specific 'minimum qualifications'. If the role sounds interesting to you, we would like to know more about you - whether you already fulfill all the qualifications or not. WHY TACTO - Real impact, real numbers: 10% savings on €200M spend = €20M bottom line impact. Our customers' results are tangible and verifiable - that makes your job as a storyteller much easier - Build the function: You won't inherit a playbook. You'll write it. Full ownership over what PMM looks like - Top-notch team: 100+ motivated & capable people, founded by CDTM/Berkeley alumni. You'll work closely with Josias (Head of Product) & Melinda (Marketing & Growth Lead) - AI-first: We built a truly AI-first Platform and ship daily - you'll always have something meaningful to bring to market - Setup: Munich (4 days office), competitive comp + equity OUR BACKGROUND Tacto is building the intelligence layer that connects AI to the physical world of manufacturing, starting with procurement. AI is transforming every industry, but it stops at the factory gate. The knowledge that holds manufacturing together - part costs, suppliers, materials - is scattered across systems and people. Over 50% of a product's cost originates from suppliers, making procurement the single largest cost lever in manufacturing and the missing connection between the digital and the physical world. Y