Marketing Manager, MarketResearch.com

About AlphaSense: The world’s most sophisticated companies rely on AlphaSense to remove uncertainty from decision-making. With market intelligence and search built on proven AI, AlphaSense delivers insights that matter from content you can trust. Our universe of public and private content includes equity research, company filings, event transcripts, expert calls, news, trade journals, and clients’ own research content. The acquisition of Tegus by AlphaSense in 2024 advances our shared mission to empower professionals to make smarter decisions through AI-driven market intelligence. Together, AlphaSense and Tegus will accelerate growth, innovation, and content expansion, with complementary product and content capabilities that enable users to unearth even more comprehensive insights from thousands of content sets. Our platform is trusted by over 6,000 enterprise customers, including a majority of the S&P 500. Founded in 2011, AlphaSense is headquartered in New York City with more than 2,000 employees across the globe and offices in the U.S., U.K., Finland, India, Singapore, Canada, and Ireland. Come join us! About MarketResearch.com Recently acquired by AlphaSense, MarketResearch.com is the leading provider of industry intelligence for businesses, consultants, investors, and anyone seeking to understand where markets, countries, or companies are headed. With over 350 publishers covering every sector of the economy as well as emerging industries, we curate the most comprehensive collection of market reports and services updated daily. About the Role: MarketResearch.com is seeking a smart, agile marketer to drive awareness, interest, and adoption across key industry verticals worldwide. As our primary Marketing Manager, you will lead the development of our demand generation strategy and oversee end-to-end campaign execution to support sales growth. You bring broad marketing expertise, including integrated campaign management, third-party channel partnerships, and the ability to create compelling, response-driven copy and content. This role is ideal for a versatile marketer who enjoys working across multiple disciplines and taking ownership of a wide range of initiatives. In this hands-on position, you will manage our social media presence, build and deploy marketing email campaigns, and drive ongoing SEO optimisation to increase visibility and engagement. What You’ll Do: Partner with sales teams and executive leadership to ensure alignment of marketing and sales goals, enable sales success and maximise pipeline contribution. Develop and own the overall demand generation strategy to drive qualified pipeline and revenue growth. Plan, launch, and optimise integrated marketing campaigns and automations across multiple channels (email, digital, partners, content). Identify, build, and manage relationships with third-party marketing partners, such as social media organisations, industry associations, and channel partners, to broaden market exposure and drive lead generation. Identify relevant trade shows, conferences, webinars, and field events for the company to attend, and managing all associated planning and execution to support pipeline creation. Produce response-oriented marketing copy and content, such as emails, landing pages, blogs, ads, and campaign materials that drive engagement and conversions. Review and optimise current HubSpot data, activities, automations, and marketing lists to align with company objectives Collaborate closely with Sales to ensure alignment on target audiences, messaging, lead quality, and follow-up processes. Monitor campaign performance, analyse results, and implement data-driven optimisations to improve ROI. Manage timelines, budgets, and cross-functional coordination to ensure campaigns are delivered on schedule and to a high standard. Maintain a deep understanding of the buyer journey and continuously refine marketing tactics to support each stage. Ensure consistent brand messaging and positioning