Customer Marketing Manager

Overview The Customer Marketing Manager sits on AvePoint’s Demand Generation team and plays a critical role in turning customer trust into measurable growth. This role owns the execution and optimization of major customer programs, including the Customer Confidence Program—AvePoint’s flagship customer storytelling and advocacy initiative—while partnering closely with Customer Success, Product Marketing, Sales, RevOps, and Field teams to activate customers as proof points, advocates, and revenue accelerators. This person helps move customers from confidence to championship by embedding real customer outcomes into campaigns, sales motions, and expansion plays. The role blends customer storytelling, campaign execution, and revenue alignment. Key Responsibilities Working with the Brand and Comms team managing intake, prioritization, and execution of customer stories (video, written, testimonial, reference) Owning the Customer Confidence Program and its entirety to ensure consistent social proof, storytelling, and messaging across global groups. Working closely with our Lifecycle Marketing Manager and Sr Manger of Demand Gen to identify key projects that will drive pipeline and customer innovation Partnering with Sales and Customer Success to identify high-impact customers aligned to priority accounts, active opportunities, and vertical plays Project-managing stories end-to-end: discovery → narrative → approvals → production → activation Ensuring customer content is positioned as thought leadership and mission impact, not product promotion Navigating legal, compliance, and approval workflows to remove friction and scale participation Delivering advocacy assets in campaign-ready formats that can be reused across digital, ABM, events, lifecycle, and sales enablement Embed customer proof into integrated Demand Gen campaigns (digital, ABM, events, webinars, content) Support late-stage sales motions with customer assets such as case studies, references, testimonials, and peer validation Partner with Product Marketing to align customer confidence stories to key solutions, use cases, and GTM priorities Work closely with Sales, Field Marketing, and ABM teams to support strategic accounts and deal acceleration Partner with Lifecycle and Digital teams to incorporate customer proof into nurture, email, and paid programs Align with Customer Success to ensure initiatives are customer-first, value-driven, and mutually beneficial Contributing to customer education programs and providing opportunities to create forums for existing customer advocacy Measurement & Optimization Track and report on program performance, including pipeline influence, opportunity acceleration, and engagement Analyze which customer stories, formats, and motions perform best and optimize accordingly Help establish best practices and repeatable frameworks for customer marketing within Demand Gen Qualifications Required 4-6+ years of experience in Customer Marketing, Demand Generation, Field Marketing, or B2B SaaS Marketing Proven experience supporting or running customer-focused initiatives tied to revenue impact Strong project management skills with the ability to coordinate across multiple teams and stakeholders Ability to translate customer outcomes into compelling, campaign-ready narratives Data-driven mindset with comfort measuring pipeline influence and program performance Creative, story-telling approach with a passion for highlight customers’ key wins Communication skills: Collaborate effectively across teams and present findings clearly. Technical proficiency: Comfort with analytics platforms, marketing technology, and AI-powered tools. Understanding of demand gen objectives and how social contributes to awareness, engagement, and lead generation. Ability to measure performance and optimize campaigns accordingly. Comfort working cross-functionally to amplify larger initiatives. Knowledge of B2B buyer personas and how to adapt messaging by platform. Preferred Experi