Product Marketing Director, CTV

About Moloco: Moloco builds some of the most powerful AI advertising solutions in the world. Our name—short for "machine learning company"—reflects our core mission: democratizing access to the advanced AI that has historically been reserved for tech giants. Led by machine learning pioneers who built some of the most successful ad systems at Google, including YouTube's monetization engine and key search advertising technologies, we're transforming how businesses grow and compete in the digital economy. Built with AI from day one, Moloco’s planet-scale machine learning platform powers a suite of solutions for advertising growth and monetization. Moloco Ads is an AI-powered platform that delivers real business outcomes for mobile app marketers through performance-based user acquisition. Moloco Commerce Media enables retailers and marketplaces to build revenue-generating ad businesses that balance user experience and advertiser performance. Moloco is headquartered in Silicon Valley, with offices in Seattle, New York, San Francisco, Seoul, Beijing, Singapore, Gurgaon, Tokyo, Shanghai, London, Tel Aviv, and Berlin. Moloco is a truly rewarding place to work and in an exciting period of growth, which you could be a part of. Join us today and apply now! The Impact You’ll Be Contributing to Moloco: We are looking for a founding Product Marketing Director, CTV to build Moloco's performance CTV go-to-market from the ground up. This is a rare opportunity to shape an entirely new product category, reframing Connected TV as a performance channel for a new generation of advertisers, while sitting at the center of product, sales, and marketing. As the founding Product Marketing Director for CTV, you'll own the full product marketing motion: from positioning and messaging to sales enablement, launch moments, and the marketing plan that drives awareness and demand. You'll work closely with sales, product, and data science teams to create a continuous feedback loop that accelerates both product development and market adoption. This role requires an entrepreneurial mindset, AI fluency, and a genuine passion for building something new. The Opportunity: Build the market strategy: Own all product marketing for Moloco's performance CTV products end-to-end, including market research, ICP development, naming, positioning, and messaging. Develop a holistic marketing plan that drives awareness, credibility, and demand for Moloco's Performance CTV product, managing the associated budget and coordinating execution with field marketing, campaigns, platforms, and communications teams. Leverage AI tools to test approaches rapidly, optimize based on performance data, and scale what's working across awareness, demand generation, and conversion. Develop positioning and messaging: Challenge the industry's established perception of CTV as a brand-only channel by developing the content, proof points, and narratives that position it as a performance driver. Partner with the marketing research team and external partners to identify data-driven positioning research initiatives, translating findings into clear messaging that establishes performance CTV as a category and Moloco as its leader. Bring positioning to life across web properties, sales enablement, case studies, and other initiatives to ensure consistency and effectiveness. Plan and execute go-to-market initiatives: Own the end-to-end development and execution of go-to-market initiatives to drive awareness, adoption, and growth for Moloco's performance CTV product. Lead high-impact programs such as sales enablement, event strategy, partner marketing initiatives, research reports, and customer success stories. Drive website strategy, develop compelling case studies, and orchestrate high-impact product launch moments. Partner closely with sales and maximize impact with AI: Have strong AI fluency and curiosity leveraging AI tools to accelerate impact. Be a strong product marketing partner with sales in the develo