Growth Lead - North America

Marketing at TRACTIAN TRACTIAN is the operational system for the industrial world. We build hardware-software solutions that give a voice to machines and empower the blue-collar workforce—the infrastructure of our planet. Representing a significant portion of global GDP, these industries—including manufacturing, utilities, and food processing—are often overlooked by Silicon Valley. We are here to change that by digitally transforming their operations at scale. Working at TRACTIAN means you’ll help define the future of industrial maintenance and be on a team that’s shaping an exciting array of product solutions, including Vibration Monitoring, AI-Assisted Asset Management, and OEE Optimization. As a high-growth company, you’ll have the autonomy and support to make a massive impact as we build for the long term, guided by our core principles of Availability at the Core and First Principles Thinking. What you'll do: As the North American Growth Lead, you are an operator sitting at the intersection of Marketing, Data, Product, and Sales. Unlike traditional demand marketing, this role is a Growth Engineer focused on building automated systems that eliminate manual work to accelerate funnel velocity. You will own the middle and bottom of the funnel, turning data signals into high-scale growth campaigns to build a self-sustaining innovation flywheel. The ideal candidate possesses a growth mindset, and is obsessed with precision. You will work closely with the US and MX Marketing Pods, Sales, and GTM Engineering to ensure our growth program aligns with the Revenue org’s initiatives. Location: Remote-first with a preference for candidates within a commutable distance to our hub in Atlanta.