Lead Decision Scientist (Web)

About Life360 Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 97.8 million monthly active users (MAU), as of March 31, 2026, across more than 180 countries. Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family). Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com . Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US and Canada) regardless of any specified location above. We are AI Native We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process. Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy. About the Team No other team at Life360 touches every product decision, every experiment, and every revenue lever. Data & Analytics is a 60+ person organization spanning data engineering, analytics engineering, data science, and ML. We're building it to be AI-native, where automation handles the volume so our people can focus on understanding why users behave the way they do, establishing what actually causes what, and turning those findings into action. About the Job We're hiring a Lead Decision Scientist (web) to be a strategic partner embedded with Direct To Consumer (DTC), web product, web engineering, marketing, and finance teams. People who shape what gets built, how we grow, and where we invest. You'll own the analytical narrative for your area and deliver insights that directly change roadmaps and resource allocation. The output is decisions, not dashboards. You'll also help make the AI-native organization a reality, shaping the tools and workflows that let automation take on more so the team can go deeper. This is not a production ML role (we have a dedicated Data Science / MLE team for that). Your primary tools are statistical inference, clear thinking, and the judgment to know which question matters most. You'll report into the Director, Marketing Analytics and work alongside marketers, product managers, data engineers, data scientists, and ML engineers. For candidates based in the US, the salary range for this position is $133,000 to $195,000 USD. For candidates based out of Canada, the salary range for this position is 147,500 to 173,000 CAD. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity. What You'll Do Be the strategic thought partner for cross-functional teams (DTC, web PMs, web engineers, marketing, finance). You architect and evangelize the web analytics roadmaps, and you notice the gap between what the data shows and what the team assumes. Tell stories that move teams to act. You diagnose and evaluate full-funnel user experiences—from initial traffic acquisit