Senior Marketing Manager, Demand Gen

ABOUT TONIC.AI Tonic.ai http://Tonic.ai is The Fake Data Company. We help development teams generate high-fidelity synthetic data so they can build and test faster — without touching production data. Our products serve a range of use cases: from generating realistic synthetic datasets from scratch (Tonic Fabricate) to de-identifying structured and unstructured databases for testing and AI workflows. THE ROLE We're hiring an AI-native Senior Marketing Manager, Demand Gen to own the top of our funnel; from first impression to signed-up user. You're responsible for everything that happens before someone walks through the door. You'll report to the Senior Director of Growth Marketing and work across multiple product lines and multiple motions (PLG, ABM). You'll own paid channels, email marketing, and ABM execution. You'll be measured against the pipeline and paid conversions your programs produce. You will write the ads, run the Clay workflows, launch campaigns, and optimize them. You’ll run experiments and know when to ask for the assets, support, or budget you need to move faster. WHAT YOU'LL OWN Paid Acquisition - Google Ads: search campaigns for all three products, with Structural's top-performing keywords requiring particular attention - Paid social: LinkedIn, with potential to expand into Meta, Reddit, and other channels based on performance data - Display - Retargeting - YouTube Email Marketing - Acquisition email sequences targeting net-new prospects across Fabricate and Textual audiences - Coordinate with SDRs on sequencing and messaging, but you own the strategy and copy ABM: Tonic Textual - Run account-based campaigns for Textual Direct Mail - Run direct mail to high-intent ABM segments where digital isn't breaking through - Test creative, list, and offer combinations with measurable response tracking Experimentation - Continuous test-and-learn cadence across creative, audience, and channel combinations - Document results so the rest of marketing can learn from what worked and what didn't, and decide what graduates to scaled spend Landing Page & Conversion Optimization - Optimize paid traffic destinations for signup conversion WHAT WE'RE LOOKING FOR - 4–7 years in demand generation, growth marketing, or acquisition-focused roles - AI-native operator - you use AI tools daily to move faster, automate repetitive work, generate creative variants, and unblock yourself without waiting on resources. You're not experimenting with AI; it's already how you work. - Direct experience with acquisition for a PLG (product-led growth) or freemium motion - Hands-on experience with Google Ads and LinkedIn Campaign Manager; you build and manage campaigns yourself, not through an agency - Experience running email marketing programs, including copy, sequencing, and deliverability - ABM experience - you understand account selection, multi-threading, and what it takes to get an account to engage - Familiarity with Clay, Apollo, or similar enrichment/sequencing tools is a strong plus - You've worked at a B2B SaaS startup. You know what it means to operate without a fully built infrastructure and figure things out as you go. - You're comfortable being held to pipeline numbers, not just activity metrics. - Strong enough writer to own your own ad copy and email copy without a copywriter on every asset HOW YOU'LL BE MEASURED - Primary metrics: signup volume by channel and signup quality measured by downstream conversion to qualified opportunity. - Secondary: channel CAC, payback period against modeled targets, and number of new channels graduated from test to scaled spend per quarter. - Your 30/60/90-day ramp progresses from inheriting current campaigns to running independently against these numbers in pipeline reviews. WHY THIS ROLE You'll work directly with the Sr. Director of Growth Marketing — not in a large team where your work disappears into committee. What you build is visible, attributable, and impactful. Three products means variety and