Lead Digital Analytics Engineer (Google)

Why Valtech? We’re the experience innovation company - a trusted partner to the world’s most recognised brands. To our people we offer growth opportunities, a values -driven culture, international careers and the chance to shape the future of experience. The opportunity At Valtech, you’ll find an environment designed for continuous learning, meaningful impact and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries. We are proud of: The work we do and the innovation we drive Our values of share, care a nd dare A workplace culture that fosters creativity, diversity and autonomy Our borderless, global framework, which enables seamless collaboration The role We are looking for a Lead Digital Analytics Engineer with experience in digital analytics, tracking implementation and data modelling. This is a senior, hands-on role for someone who can lead measurement strategy, own implementation quality and drive reliable, scalable analytics across web, product and campaign environments. You will play a critical role in ensuring that digital data is accurate, compliant and actionable - enabling better decisions across marketing, product and business teams. Required Skills & Experience Core Experience Experience in digital analytics / analytics engineering Strong expertise in GA4 and Google Tag Manager (GTM) Proven experience designing tracking frameworks and measurement plans Experience auditing dataLayers and validating analytics implementations Data & Engineering Strong experience with BigQuery and cloud-based data environments Solid understanding of ELT processes and analytics data modelling Experience transforming event-level data into structured reporting datasets Ability to bridge analytics implementation with BI and reporting needs Privacy & Compliance Strong understanding of GDPR and consent management Experience with OneTrust and/or CookiePro Knowledge of privacy-safe analytics implementation practices Marketing & Attribution Experience supporting campaign measurement and digital marketing analytics Strong knowledge of UTM structures, attribution models, and traffic source tracking Leadership & Collaboration Proven ability to operate in a senior or lead analytics engineering role Strong stakeholder management and communication skills Experience setting standards, governance, and improving analytics maturity Ability to balance hands-on delivery with strategic oversight Nice to Have Experience with server-side GTM (sGTM) Knowledge of Google Cloud (e.g. Pub/Sub, Dataform, Workflows) Experience with server-side tagging, custom domains, and first-party data strategies Familiarity with advertising platform integrations (e.g. Meta, TikTok) We are looking for someone who combines deep technical implementation expertise with strategic measurement thinking. You'll be comfortable working across analytics platforms, tag management, cloud data environments, and stakeholder-facing delivery. Take ownership of data quality, drive best practices and enable organisations to make better decisions through trusted data. If you do not meet all the listed qualifications or have gaps in your experience, we still encourage you to apply. At Valtech, we recognise that talent comes in many forms, and we value diverse perspectives and a willingness to learn. Commitment to reaching all kinds of people We design experiences that work for all kinds of people - and that starts with our own teams. At Valtech, we’re intentional about building an inclusive culture where everyone feels supported to grow, thrive and achieve their goals. No matter your background, you belong here. Explore our Diversity & Inclusion site to see how we’re creating a more equitable Valtech for all. The benefits This is a full time position based in the UK. Beyond a competitive compensation package, we offer: Flexibility, with remote and hybri