Product Marketing Manager

About Similarweb Similarweb is the leading digital intelligence platform, trusted by thousands of businesses worldwide to understand the digital world. Our data powers critical decisions for enterprise brands, agencies, and financial institutions. With unmatched coverage of web traffic, app performance, search trends, and consumer behavior, Similarweb turns digital signals into strategic advantage. About the Role Every major AI platform needs structured, high-quality data. That’s exactly what we sell. Similarweb’s AI & Data business is the fastest-growing part of our company, and this role puts you right at the center of it. We’re looking for a Product Marketing Manager to own the go-to-market strategy for our data and AI product portfolio: APIs, MCP, data feeds, integrations , and our own AI-powered products, including AI Studio , Similarweb’s natural language analytics tool. Our data already feeds into platforms like ChatGPT, Claude, and Cursor, and demand is accelerating as more enterprises build AI-powered workflows that depend on real-world digital intelligence. Similarweb’s data is our biggest competitive advantage. No other company offers the same breadth, depth, and granularity of digital intelligence, covering web traffic, app usage, search behavior, and consumer trends across virtually every market and geography. The opportunity here is massive: you’ll be marketing a product that the market is actively looking for, at the exact moment when AI is reshaping how businesses consume and act on data. Your audience is data-savvy: buyers and users who evaluate products based on data quality, methodology, coverage, and integration fit. They care about substance over packaging. You’ll need to match that mindset, balancing creative storytelling with real technical fluency to earn their trust and drive adoption. You’ll work closely with Product Management, Sales, Customer Success, and the broader GTM organization. This role sits within the Data Pod marketing team, reporting to the Pod Lead based in the UK, and is based in Israel on a hybrid model. What You’ll Do Own the Go-to-Market for Data & AI Products Define and execute go-to-market strategies for Similarweb’s Data and AI product portfolio, including our API, data feeds, MCP integrations and our innovative AI solutions. Lead product launches end-to-end: positioning, messaging, launch execution, enablement, and post-launch adoption. You ship, you don’t hand off. Partner with Product Management to translate roadmap priorities into market-facing narratives and launch plans that drive awareness, adoption, and revenue growth in a consumption-based model. Build the Narrative That Earns Trust Develop positioning and messaging for data and AI products that resonates with data-savvy audiences: analysts, data teams, and technical buyers across various categories. Create compelling customer-facing content: landing pages, product pages, one-pagers, pitch decks, case studies, email campaigns, and product guides. Translate complex technical concepts (API architecture, data methodology, AI capabilities) into clear, benefit-led narratives. Bring creative thinking to how we tell our story. Find the angles that make Similarweb’s data impossible to ignore in a crowded market. Enable Sales to Win Build and maintain the enablement toolkit for GTM teams: messaging frameworks, competitive battle cards, objection-handling guides, demo scripts, and talk tracks. Run enablement sessions and training for Sales, Pre-Sales, and Customer Success teams to sharpen how they position and sell data products. Partner with Sales on strategic deal cycles by developing tailored content, competitive positioning, and value narratives for key accounts. Know the Market Conduct ongoing market research on latest data trends, AI product adoption, and the competitive landscape for data and intelligence platforms. Gather and synthesize feedback from customers, prospects, and internal teams to inform product roadmap decisio