Product Commercialization & Marketing Director

About Splitit Our vision is to help consumers responsibly enrich their lives by leveraging the credit they’ve already earned in a new and impactful way . Today consumers want control of how they pay for the things they want and need. Splitit is the only payment platform that enables consumers to use their existing credit to break payments into smaller, bite-sized pieces to pay over-time with no lengthy applications or new credit checks. That keeps money in the hands of shoppers to use as they want. By helping shoppers pay later, we drive new sales and higher order values for our merchants and retail partners—a win-win for everyone. Splitit operates globally and has offices in Atlanta, New York, London, and Tel Aviv. Who We Are Our culture is an environment of innovation, inspiration, and open communication. We live by the following values: Unique Perspective. Unwavering Courage. Bold Determination. Deliver Impact. Our values aren’t words we post on the wall- they make up the essence of who we are and how we make business decisions. They also shape the way we hire- so if you work with us, you will likely embody these too. The Opportunity We are seeking a dynamic, strategic, and execution-oriented Product Marketing & Commercialization Manager to join our growing global marketing team. This hybrid role blends product marketing, commercialization strategy, and event execution—ideal for someone who can develop go-to-market plans, drive adoption, and execute campaigns that position Splitit as the leading embedded payments solution for merchants and partners. You will report to the Head of Global Marketing and work closely with cross-functional teams across Product, Sales, Customer Success, and Partnerships. What You’ll Do Go-to-Market & Product Marketing Develop and execute comprehensive go-to-market strategies for new product launches and feature enhancements, ensuring alignment with company objectives and market opportunities. Conduct market analysis to identify customer needs, competitive trends, and emerging opportunities within the payments, BNPL, and fintech ecosystem. Craft clear, compelling positioning and messaging that differentiate Splitit’s offerings and resonate with key audiences (merchants, partners, and consumers). Build and deliver sales enablement tools , product one-pagers, and training materials to empower the commercial team. Collaborate with Product to ensure feature launches are customer-ready and marketing-led from concept to release. Track and report campaign performance , ROI, and event impact against commercial objectives. Cross-Functional Collaboration Partner with internal stakeholders to ensure consistent storytelling and unified go-to-market execution. Serve as a key liaison between Marketing, Product, and Sales to ensure alignment of product readiness, positioning, and pipeline development. Collaborate with external partners (agencies, vendors, influencers) for joint campaigns or launch initiatives. Who You Are Bachelor’s degree in Marketing, Communications, Business, or a related field. 3–5 years of experience in B2B marketing, product marketing, or commercialization , ideally in payments, fintech, POS lending, or SaaS. Strong understanding of card payments, card acquiring, and financial technology is a plus. Proven track record in launching and marketing new products , building campaigns that drive adoption, and achieving growth targets. Excellent written and verbal communication skills; able to craft clear messaging and deliver impactful presentations. Highly organized with exceptional project management skills and the ability to handle multiple priorities in a fast-paced environment. Experience using HubSpot, Canva, LinkedIn Campaign Manager , or similar marketing platforms is a plus. Analytical mindset, comfortable using data to optimize campaigns and measure success. Collaborative team player who thrives in a cross-functional, global organization. Diversity & Equality At Splitit, we believe we’r