Senior Sales Engineer

ABOUT FRESHPAINT: Healthcare is a $4+ trillion industry in the U.S. alone, and it’s undergoing a rapid digital transformation. Hospitals, digital health companies, and life sciences organizations rely on analytics and advertising tools to reach patients, measure performance, and grow. But those tools weren’t built for regulated healthcare data. That creates real compliance risk and forces teams to choose between growth and privacy. FRESHPAINT ELIMINATES THAT TRADE-OFF. We’re a privacy-first data platform that helps healthcare organizations use modern marketing and analytics tools without exposing protected health information (PHI). Freshpaint sits between a company’s website or app and the third-party tools they use, automatically detecting and controlling sensitive data before it’s shared. In short: we let healthcare teams move fast, safely. BACKED BY TOP INVESTORS Freshpaint is backed by some of the most respected names in technology, including: - Y Combinator (OpenAI, Stripe, Airbnb, Coinbase, DoorDash) - Intel Capital (Broadcom, Astera Labs, VMware, RedHat, MongoDB) We’ve raised tens of millions of dollars in funding to build the privacy infrastructure layer for healthcare’s digital future. WHO WE’RE LOOKING FOR We’re looking for a Senior Sales Engineer who wants to fix how healthcare reaches the patients that need it most. First, we prioritize patient privacy, then we unlock smarter targeting, better measurement, and higher conversion rates. You think in funnels, and experiments. You’re as comfortable talking about CAC and ROAS as you are pixels, events, and data flows. You provide direct answers, clear thinking, and you don’t wait around for someone else to solve problems. WHAT YOU’LL BE DOING Your job is to make Freshpaint the obvious choice for healthcare marketers that care about both privacy and performance. You own the technical side of the deal, from first discovery through legal and security review. You guide prospects on how to rebuild their tracking with a compliant foundation and still give ad platforms and analytics the signals they need to optimize efficiently. You help us sharpen the overall story so Sales, Marketing, and Product are all selling the same thing: HIPAA-safe data that actually impacts revenue. PRIMARY RESPONSIBILITIES - Support marketing leaders by connecting Freshpaint to real growth goals: acquisition, conversion, retention, and attribution, while maintaining HIPAA compliance.Own high-impact demos that start from the prospect’s funnel and stack, then show exactly how Freshpaint replaces risky pixels and unlocks better optimization in tools like Meta and Google. - Design data strategies that keep PHI governed under a BAA with Freshpaint, and share only the high-signal, non-sensitive data needed for analytics and ad platforms to perform. - Turn vague “we want better conversion” questions into concrete, testable CRO hypotheses-what to track, what to send back, and how to know it’s working. - Support legal, security, and compliance conversations with clear explanations of our architecture. - Turn technical requirements into practical implementation plans across web/app, tag managers, warehouses, and downstream tools. - Build and refine SE playbooks, demo flows, and docs that tie Freshpaint’s privacy layer directly to pipeline, win rates, and ROAS. - Circulate deal intelligence back into Product, Marketing, and CS so everyone sells and supports Freshpaint the way our best customers actually use it. DESIRED SKILLS & EXPERIENCE - Comprehensive understanding of customer data platforms, digital marketing, and digital analytics - you understand how events, identities, and audiences drive marketing performance. - Hands on experience with performance marketing and CRO: funnels, experimentation, conversion tracking, and optimization in tools like GA4 and major ad platforms. - Familiarity with healthcare, health tech, or other regulated industries, and how HIPAA or similar rules change what you can and can