Marketing Manager

Our Mission & Culture At Xealth, we’re revolutionizing healthcare by leveraging data and automation to empower care providers—building on EHRs such as Epic and Cerner—to seamlessly prescribe, deliver, and monitor digital health for patients. We are a detail-oriented team committed to maintaining high standards while moving with agility and impact. As Marketing Manager at Xealth, you will be the in-house lead for demand-side marketing execution. Where the Director of Communications owns Xealth’s narrative, thought leadership, media and analyst relations, and customer storytelling, you own the demand engine — directing the agency’s campaign work, running our industry events, activating sales enablement in the field, executing partner and co-marketing programs, and keeping marketing operations and pipeline reporting running cleanly. What You'll Own and Deliver (Responsibilities) Agency Partnership & Campaign Orchestration Serve as day-to-day owner of Xealth’s relationship with the agency for the demand-generation scope — briefs, reviews, approvals, scope, timeline, and performance against the monthly retainer. Translate Xealth priorities into clear campaign briefs and review outputs — sales decks, sell sheets, battle cards, explainer videos, ROI calculator, landing pages, nurture emails, paid social creative, ABM materials — for accuracy, sales usability, and adherence to existing brand and messaging guidelines. Line up product, sales, and customer success experts to feed demand-side work, and route demand-side marketing assets through the right Xealth approvers (product, legal, executive) on time. Track agency hours, deliverables, and out-of-pocket expenses against the retainer; flag overages and reallocate scope as priorities shift. In-House Demand Generation & Funnel Write and run in-house nurture streams that complement the campaign-driven nurtures — multi-step email sequences for prospects in evaluation, stalled sales cycles, and dormant accounts. Own post-event outreach — conference follow-ups, customer dinner thank-yous, webinar attendee nurtures, and meeting recap sequences — mapped to lead status in CRM. Write ad copy and newsletter content for Xealth’s in-house channels — subject lines, body copy, and CTAs — working within the messaging set by the Director of Communications. Plan and execute select tactical paid social campaigns (event promotion, recruiting, time-sensitive announcements) alongside in collaboration with the Communications Director. Website & External Brand Consistency Own day-to-day content and updates for Xealth’s website beyond editorial pieces — product pages, solutions, About, Resources, Partners, Careers, navigation copy, and forms. Maintain template libraries (decks, one-pagers, social graphics, email templates) so internal teams can produce on-brand materials quickly. Industry Events, Webinars & Media Buys Plan and execute Xealth’s physical event presence (HIMSS, ViVE, HLTH, ATA, and customer/partner forums) end-to-end — sponsorships, booth, signage, swag, staffing, lead capture, and follow-up. Organize and project-manage webinars — Xealth-owned and Sage-led sponsored webinars (e.g., Becker’s) — including invitation lists, registration, attendee outreach, run-of-show, and rehearsal. Manage publisher and sponsorship relationships (Becker’s, MedCity, and other inbound publisher pitches) — evaluate opportunities, negotiate buys, contract, and project-manage delivery alongside the agency. Run executive briefings, customer dinners, partner roundtables, and field events that move active opportunities. Own the lead-capture-to-CRM workflow and report on event-sourced and event-influenced pipeline; coordinate with the Director of Communications on earned-media moments tied to events. Sales Enablement Activation & Adoption Drive in-field adoption of sales tools (pitch deck, sell sheets, battle cards, explainer video, economic value calculator) — distribution, sales training, rollout, and a feedback loop bac