Commercial Senior Analyst, Transformation

THE POSITION Our roster has an opening with your name on it FanDuel is looking for a Transformation Senior Analyst to help shape and deliver long-term customer strategy and innovation across key lifecycle moments and product experiences. You will play a key role on the Generosity Transformation team, driving high-impact initiatives that evolve how we understand, engage, and grow our customer base. This role sits at the intersection of strategy, insights, and execution—working closely with teams across Commercial, Product, Data Science, Promotions, Lifecycle, Go-To-Market, Analytics, and MarTech. You’ll contribute to some of FanDuel’s most important customer initiatives, helping to define how data and insights translate into impactful customer experiences and sustainable growth. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs. THE GAME PLAN Everyone on our team has a part to play Partner with senior stakeholders to define and evolve our customer strategy across lifecycle, engagement, and promotional experiences Drive the development of large-scale, customer-facing initiatives (e.g., Sportsbook loyalty program) to drive long-term retention and value Use behavioral insights and segmentation to inform strategic decisions and shape how we engage different customer cohorts Analyze and validate opportunities to optimize how we deliver personalized promotions to customers Generate actionable insights that inform product strategy and roadmap priorities, with a focus on promotional and generosity experiences Influence product strategy and roadmap by developing frameworks that define how promotional and generosity experiences are innovated, prioritized, and delivered Translate complex data and analytical outputs into clear, actionable recommendations for cross-functional stakeholders Lead and support cross-functional initiatives from strategy through execution, ensuring alignment across commercial, product, and marketing teams Identify opportunities to improve personalization and customer journeys at scale through data, experimentation, and new capabilities Partner with analytics, data science, and product teams to evolve tooling, infrastructure, and data capabilities that enable better decision-making Establish scalable processes for testing, learning, and iterating on customer strategies THE STATS What we're looking for in our next teammate Bachelor’s Degree preferred 3+ years of experience in a strategy, analytics, or commercial role; previous marketing experience is highly preferred Strong analytical skills and proven ability to develop and deploy structured project work Professional expertise with SQL and Excel is required, data visualization a plus Ability to use Tableau, Python, or R is preferred, but not required Demonstrated experience in cross-functional teams, with strong project management skills Sharp and strategic thinker, able to challenge ideas and thoughts Experience working with marketing campaigns and teams in applying strategy to customer facing propositions Has a positive attitude and loves opportunities to collaborate with others Strong organizational skills and effective as a project manager An avid sports and gaming fan, who ideally has used FanDuel or competitive products Willing to work nontraditional hours as needed due to seasonal sporting calendars ABOUT FANDUEL FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed