Customer Marketing Associate - Lifecycle

THE POSITION Our roster has an opening with your name on it FanDuel is looking for a Customer Growth Associate to elevate our customer engagement and marketing initiatives. You will play a key role on the Customer Growth team, providing operational excellence and strategic input. This role will collaborate with multiple departments within FanDuel including, but not limited to, Operations, Marketing Technology, DataScience, Brand, and Commercial. This is an exciting opportunity to help elevate the customer experience while executing revenue generating marketing initiatives at a premier gaming company. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs. THE GAME PLAN Everyone on our team has a part to play Own end-to-end execution of lifecycle marketing campaigns across key customer segments, ensuring alignment with retention goals, commercial priorities, and budget constraints Partner with Data Science to operationalize model-driven marketing strategies, leveraging predictive insights to optimize targeting, personalization, and player value Collaborate with experimentation teams to build and execute structured test-and-learn roadmaps, driving continuous optimization and measurable ROI Work cross-functionally with creative and brand to develop high-impact campaign assets that drive customer engagement, excitement, and brand awareness Act as a key stakeholder liaison, communicating campaign strategy, performance insights, and recommendations to internal partners and leadership Monitor, analyze, and report on campaign performance against KPIs (e.g., retention, engagement, revenue), translating data into actionable insights Deliver clear, insight-driven reporting to identify growth opportunities and inform future marketing strategies Manage promotional budgets with precision, tracking spend, monitoring trends, and escalating risks or variances as needed Identify and implement innovative lifecycle tactics to increase engagement, improve retention, and enhance perceived customer value Develop deep expertise in marketing technology and data tools (e.g., campaign platforms like Braze, XP & Hightouch, analytics workflows, data warehouse), improving execution efficiency and scalability Contribute to a high-performing team culture by supporting teammates, sharing knowledge, and stepping in as needed to ensure team success THE STATS What we're looking for in our next teammate Minimum of 2+ years of experience in Customer Marketing or similar roles, with the ability to manage complex campaigns from conception to execution Top-notch organizational and project management skills to handle concurrent initiatives and deadlines Strong marketing mindset to launch promotional initiatives with excellence and contribute to strategies Understanding of marketing platforms, Email Service Providers (preferably Braze, Movable Ink, XP), and Customer Data Platform Technologies (e.g. Segment, HighTouch) Exceptional verbal and written communication to collaborate with stakeholders and leaders Comfort with data and insights to measure performance and track budgets Ability to set and meet expectations for both internal and external partners Has a positive attitude and loves being a team player Bachelor’s degree required Familiarity with design tools like photoshop is a plus Interest in I-gaming, with a good understanding of FanDuel or similar competitive products Knowledge of sports, casinos, and/or experience working within a heavily regulated industry is a plus ABOUT FANDUEL FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse