Sr. Manager, Demand Generation

Why project44? At project44, we believe in better. We challenge the status quo because we know a better supply chain isn’t just possible—it’s essential. Better for our customers. Better for their business. Better for the world. With our Decision Intelligence Platform, Movement , we’re redefining how global supply chains operate. By transforming fragmented logistics data into real-time, AI-powered insights, we empower companies to connect instantly, see clearly, act decisively, and automate intelligently. Our Supply Chain AI enhances visibility, drives smarter execution, and unlocks next-gen applications that keep businesses moving forward. Headquartered in Chicago, IL with a 2nd HQ in Bengaluru, India we are powered by a diverse global team that is tackling the toughest logistics challenges with innovation, urgency, and purpose. AI at project44 We expect every project44 team member, regardless of role or function, to actively leverage AI in their day-to-day work. Whether you're building product, serving customers, managing people, or running operations, AI is a tool you're expected to use with intent, curiosity, and judgment. We don't expect everyone to be a data scientist. We do expect everyone to be an intelligent user of AI: able to identify where it adds value, direct it effectively, evaluate outputs critically, and govern it responsibly. We invest in our team's AI fluency because we believe it's a competitive advantage for every person at project44, not just our engineers. If you’re driven to solve meaningful problems, leverage AI to scale rapidly, drive impact daily, and be part of a high-performance team – we should talk. In-office Commitment: Our office is where ideas spark, connections thrive, and innovation comes alive. We are looking for candidates who are enthusiastic and committed to joining our team on-site, in our beautiful headquarters four days a week. Together, we’re building something extraordinarily learn, grow, and thrive in our fast-paced, transformative environment. What You’ll Do: As Sr. Manager, Demand Generation , you will own the strategy and execution of campaigns that generate demand across our target audiences and markets. You’ll collaborate closely with sales, product marketing, content, and operations to deliver integrated programs that convert leads into qualified pipeline. You will: Develop, execute, and optimize multi-channel demand generation strategies (paid media, email, ABM, SEO/SEM, events, webinars, and content syndication) to deliver qualified leads and pipeline. Partner with Sales and SDR leadership to ensure seamless lead handoff, lead scoring, and follow-up processes that maximize conversion. Build and manage account-based marketing (ABM) programs for strategic accounts, working in tight alignment with sales teams. Define and track key performance metrics (MQLs, meetings, and pipeline contribution), using data and insights to continuously refine campaigns. Own budget allocation across channels and campaigns to ensure maximum return on investment. Collaborate with content, creative, and product marketing teams to ensure messaging and assets are aligned to campaign goals and resonate with our target personas. Test new channels and tactics to uncover innovative ways of reaching and engaging our target audience. Provide regular reporting and insights to senior leadership on marketing performance, pipeline health, and future opportunities. Requirements & preferred skills 7+ years of experience in B2B demand generation (ideally in SaaS, enterprise technology, or supply chain/logistics industries). Proven track record of building integrated demand generation programs that consistently deliver pipeline and revenue. Deep expertise in digital channels, including paid search, display, paid social, retargeting, and email automation. Experience managing ABM programs and aligning closely with enterprise sales teams. Hands-on experience with marketing automation and CRM systems (Marketo, HubSpot,