Senior Product Marketing Manager - Ecom & IT

Voyado is looking for a Senior Product Marketing Manager who can turn complex product capabilities into clear market value for e-commerce and IT audiences. This role is for someone who understands how modern e-commerce organizations operate and enjoys working closely with Product, Sales, Customer Success, and Marketing. You’ll play a key role in how we position Voyado’s offering, launch new capabilities, enable commercial teams, and communicate why our products matter. You’ll join a growing team where product innovation, commercial ambition, and market storytelling come together. Your work will directly influence how Voyado grows in existing and new markets. About the role As Senior Product Marketing Manager, you’ll act as the bridge between Product, Sales, and Marketing for the e-commerce and IT domain. Your mission is to make our messaging, positioning, and go-to-market activities clear, relevant, and commercially effective. A big part of the role is translating product capabilities, roadmap priorities, technical differentiators, and customer value into messaging that resonates with e-commerce leaders, digital teams, and technical stakeholders. In this role, you will: Develop buyer-led propositions and messaging for IT and e-commerce personas. Lead product launches and go-to-market initiatives. Create messaging frameworks, proof points, pitch narratives, and sales enablement materials. Collaborate on campaigns, customer stories, webinars, thought leadership, and launch content. Monitor market trends, competitors, and customer feedback to refine positioning. Support expansion and adoption initiatives together with Customer Marketing. Help teams across Product, Sales, and Marketing tell a consistent and compelling story. Who you are You have a strong understanding of both technology and business value. You’re curious, commercially minded, and comfortable operating in a cross-functional environment where priorities can shift quickly. You know how to simplify complexity into communication that is credible, relevant, and easy to understand for different audiences. You enjoy creating clarity, structure, and momentum. We believe you have Has 7+ years of experience in B2B product marketing within SaaS or technology. Experience working with e-commerce, martech, CRM/CX, or similar domains. Experience translating product capabilities into clear and compelling messaging. Understanding of sales-led mid-market or enterprise organizations. Experience leading go-to-market initiatives, launches, and sales enablement. Experience collaborating with Product, Sales, and Marketing leaders. A structured way of working and the ability to create clarity in complex environments. Professional fluency in English. A relevant academic background in Marketing, Business Administration, or equivalent experience. What's in it for you? You’ll join a company with strong momentum, modern technology, and a collaborative culture where ideas and initiatives are encouraged. At Voyado, we care about creating an environment where people can grow, collaborate, and enjoy the journey together. We move quickly, challenge ideas, and work closely across teams to deliver meaningful impact. Some of our benefits: 30 days of vacation Wellness allowance Personal development opportunities Summits and team activities Four days from the office and one day from home About Voyado Voyado is the Agentic Customer Experience Suite for retail. More than 500 retail brands across 100 markets use Voyado to unite CRM, loyalty, product discovery, e-commerce personalization, and retail media with retail-trained AI that acts on real-time shopper intent. By combining customer data with product intelligence, Voyado helps retailers deliver more relevant experiences across every channel — online and in-store. The result is more traffic, higher conversions, stronger customer relationships, and measurable business impact. We’re growing across Europe and are looking for people who want to help shape t