Content Strategist

Voyado is looking for a Content Strategist with native-level English proficiency to join our Product & Customer Marketing team in Stockholm. This role is for someone who enjoys turning complex products into clear, engaging stories and understands how content drives real business impact. You’ll play a key role in how we communicate Voyado’s value across product launches, sales enablement, customer engagement, and growth initiatives. You’ll join a collaborative team where Marketing, Sales, Product, and Customer teams work closely together, and where your work will directly impact how we position and scale in our markets. About the role As Content Strategist, you’ll develop and produce content that drives customer engagement, adoption, growth, and advocacy. A key part of the role is translating product positioning, buyer perspectives, and customer value into scalable, high-impact content that delivers clarity, relevance, and commercial impact across channels. You’ll work closely with Product Marketing, GTM, Demand Generation, and Sales to create consistency across launches, campaigns, and enablement initiatives. In this role, you will: Develop product- and customer-focused content such as launch materials, guides, case studies, webinars, and thought leadership. Translate positioning into structured content plans that support launches and lifecycle communication. Collaborate with Product Marketing to create persona-relevant content. Repurpose content into scalable formats across channels. Own customer storytelling and clearly communicate outcomes, ROI, and value. Ensure alignment across website, campaigns, PR, events, and enablement materials. Monitor performance and continuously refine content based on data and feedback. Use AI tools to improve research, production, and scalability. Help build structures and frameworks that improve how the team works with content. Who you are You enjoy combining creativity with structure. You’re curious, commercially minded, and comfortable working cross-functionally. You have experience working with SaaS products and know how to translate complexity into communication that is clear, credible, and relevant for different audiences. We believe you have: Experience in B2B content marketing within SaaS or technology. Experience supporting product marketing and go-to-market initiatives. Strong ability to translate product capabilities into compelling content. Experience producing both thought leadership and commercial assets. Understanding of sales-led mid-market or enterprise environments. A data-driven approach to improving content performance. Experience working cross-functionally and contributing to shared goals. Strong writing and editorial skills, with native-level fluency in English. What's in it for you? You’ll join a company with strong momentum, modern technology, and a collaborative culture where ideas and initiatives are encouraged. At Voyado, we care about creating an environment where people can grow, collaborate, and enjoy the journey together. We move quickly, challenge ideas, and work closely across teams to deliver meaningful impact. Some of our benefits: 30 days of vacation Wellness allowance Personal development opportunities Summits and team activities Four days from the office and one day from home About Voyado Voyado is the Agentic Customer Experience Suite for retail. More than 500 retail brands across 100 markets use Voyado to unite CRM, loyalty, product discovery, e-commerce personalization, and retail media with retail-trained AI that acts on real-time shopper intent. By combining customer data with product intelligence, Voyado helps retailers deliver more relevant experiences across every channel — online and in-store. The result is more traffic, higher conversions, stronger customer relationships, and measurable business impact. We’re growing across Europe and are looking for people who want to help shape the future of retail technology. Ready to make an impact? Fantastic!