Vice President of Growth

Peek is the operating system powering the experiences industry - from museums and attractions to tours and activities. With over $7B in bookings, Peek’s AI-powered platform has helped thousands of merchants to increase revenues, save time, and deliver seamless guest experiences. Customers include MoMA, Whitney Museum, Seattle Aquarium, Bryant Park & Looping Group. The company has raised over $150 million from institutional investors Westcap, Goldman Sachs, and SpringCoast Partners. Learn more at www.peek.com http://www.peek.com. As a remote-first company recognized by Forbes as one of America's Best Startup Employers and by Built In as a 2025 and 2026 Best Place to Work, we are a global team of "Peeksters" who "Obsess Over Our Customers," "Accomplish Big Things," "Collaborate With Purpose," and "Get Better Every Day. Peek operates three complementary brands serving the experience economy: Peek Pro for SMB tour and activity operators, ACME Ticketing for cultural institutions and venues, and Connect&GO for attractions and theme parks. This role is not primarily a media buyer and it is not primarily a brand marketer. It is something more interesting: a full-spectrum growth architect who can run paid acquisition at high velocity while simultaneously building the organic engines, growth loops, and AI-era discovery infrastructure that compound over time. If you have only ever grown a business by spending more money on ads, this is not the right fit. WHAT YOU WILL OWN - Paid acquisition: High-velocity performance marketing across Meta, Google, LinkedIn, and YouTube -- 30 to 50 active creatives, rapid test-and-iterate cadences, vertical video fluency, in-house production workflows - Organic search and programmatic SEO: Build content and landing page infrastructure that captures long-tail demand at scale across all three brands and customer segments -- tour operators, cultural institutions, and attractions - LLM optimization: Own Peek's presence in AI-generated answers. Ensure that when a tour operator or attraction searches for booking software in ChatGPT, Perplexity, Claude, or Gemini, Peek's brands are the answer. Develop the content, citation, and authority strategies that drive AI-era discoverability - Growth loops, hacking, and experimentation: Identify and build compounding acquisition mechanisms -- operator network effects, partner-driven distribution, and product-led growth motions within the platform. Run a structured experimentation program across the funnel -- landing page tests, onboarding optimizations, activation improvements -- with clear hypothesis-driven methodology and documented learnings - ABM and enterprise acquisition: Partner with sales on account-based motions for large attractions, theme parks, and cultural institutions through ACME and Connect&GO - Brand GTM playbooks: Own the go-to-market architecture for each brand, ensuring Peek Pro, ACME, and Connect&GO each show up distinctly and credibly in their respective markets - Growth reporting: CAC by channel, LTV, payback period, funnel conversion, and organic vs paid mix -- you own the metrics that inform executive investment decisions - Team: Hire, develop, and hold accountable a small, high-output growth team WHAT WE ARE LOOKING FOR - 7 to 12 years in growth, demand generation, or performance marketing at B2B SaaS companies -- with meaningful experience in both paid and organic channels, not just one - A demonstrated track record of building growth loops or compounding organic engines, not just scaling ad spend - Deep hands-on experience with programmatic SEO: templated landing pages at scale, content architecture, internal linking systems, and search intent mapping - Working knowledge of LLM optimization as an emerging discipline -- you understand how AI models surface recommendations, what drives citation and authority in AI-generated answers, and you have already started experimenting with it - High-creative-velocity paid social expertise: you have persona