Senior GTM Engineer, Marketing Operations

At Webflow, we’re building the world’s leading AI-native Digital Experience Platform, and we’re doing it as a remote-first company built on trust, transparency, and a whole lot of creativity. This work takes grit, because we move fast, without ever sacrificing craft or quality. Our mission is to bring development superpowers to everyone. From entrepreneurs launching their first idea to global enterprises scaling their digital presence, we empower teams to design, launch, and optimize for the web without barriers. We believe the future of the web, and work, is more open, more creative, and more equitable. And we’re here to build it together. We’re looking for a Senior GTM Engineer, Marketing Operations to help us scale the intelligence, automation, and data infrastructure powering Webflow’s go-to-market motion — building the systems that make our marketing, sales, and partner teams faster, smarter, and more precise. This is a deeply cross-functional role that will work on high-impact projects for our GTM teams and define the infrastructure that allows us to scale revenue programs efficiently and effectively. About the role: Location: Remote-first (United States; BC & ON, Canada) Full-time Permanent Exempt The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills. United States (all figures cited below are in USD and pertain to workers in the United States) Zone A: $162,500 - $195,000 Zone B: $153,000 - $184,000 Zone C: $143,000 - $172,000 Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada) 177,000 - 213,000 This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter. Application Information: Application deadline: applications accepted on an ongoing basis until position is closed and filled This posting is for an existing vacancy Reporting to the Director of Marketing Automation & Technology As a Senior GTM Engineer, Marketing Operations you’ll … Design, build, and maintain multi-system automation workflows that power data enrichment, automated outreach and actioning, lifecycle stage progression, and field intelligence across Webflow’s marketing, partner and sales motions, with an initial focus on our partner and agency ecosystem. Build and maintain predictive scoring models for accounts and people, combining product signals, firmographic data, behavioral data, and third-party enrichment to surface the right targets at the right time for the right teams. Own the data modeling and integration work required to shape, clean, and route account and contact data across systems — including SFDC, Marketo, Clay, and Snowflake — with a specific focus on building a reliable agency and service provider data layer. Architect and implement automated outreach, lead lifecycle automation and field workflow optimizations that improve speed-to-lead, reduce manual handoffs, and scale GTM execution without adding operational overhead. Manage and optimize the cost and credit efficiency of automated workflows, including LLM usage, Clay runs, enrichment calls, and API usage — balancing performance with operational spend. Partner with GTM stakeholders across marketing, sales development, partnerships, and revenue operations to translate business problems into scalable technical solutions, and maintain clear documentation to support adopti