Marketing Operations Manager

ABOUT ZIP Zip is the AI platform for enterprise procurement — built for humans and agents working together. By orchestrating procurement across teams, tools, and suppliers with the help of AI agents, companies can secure the resources they need to innovate faster than ever before. The world’s most influential enterprises trust Zip, including T-Mobile, OpenAI, AMD, Mars, Dollar Tree, and more. Together they’ve saved over $8 billion and processed over $500 billion in spend. Zip’s team includes product leaders from Apple, Airbnb, and Meta, as well as former procurement leaders from United Health, Sanofi, MGM Resorts, Discover, and NASA. Backed by Adams Street, Alkeon, BOND, CRV, DST, Tiger Global, and Y Combinator, Zip has raised $371 million, most recently at a $2.2 billion valuation and has been recognized by Forbes Fintech 50, Fast Company's Most Innovative Companies, Inc. Best in Business, and LinkedIn Top Startups. Please note, we're looking for someone who is able to come into either our downtown San Francisco or New York office on a hybrid basis (3 days/week). YOUR ROLE As a Marketing Operations Manager at Zip, you’ll be the operational engine behind our top-of-funnel growth, owning the systems, data, and execution that power our marketing performance. Sitting at the intersection of growth, marketing, and RevOps, you’ll bring clarity to chaos, structure to strategy, and scale to execution. Reporting to the Director of Marketing Operations, you’ll serve as a trusted partner to the Marketing org, owning the core rhythms, infrastructure, and insights that drive pipeline generation and brand reach. WHAT YOU’LL DO - Be a strategic partner to the Marketing org: Act as a right-hand partner to marketing leadership and campaign managers, solving problems, building scalable processes, and bringing structure to complex decisions. - Run the marketing engine: Own the day-to-day execution and hygiene of our marketing operations, from campaign setup and lead routing to database management and performance audits. - Architect for scale: Design and maintain a best-in-class marketing tech stack - including automation (Marketo), enrichment, attribution, and routing workflows - that enable scalable, high-performing marketing programs. - Be the insights powerhouse: Own marketing data from source to boardroom. You’ll define data structures, build dashboards, and run deep-dive analyses to surface insights that sharpen our GTM execution. - Partner cross-functionally: Work hand-in-hand with GTM Systems, Sales Ops, Growth, and Analytics Engineering to ensure marketing is fully integrated across the funnel. - Drive strategic initiatives: Lead cross-functional projects, from refining lead scoring and funnel stage definitions to implementing self-service campaign tooling or launching our CDP. - Stay ahead of the curve: Monitor martech & AI trends, surface what’s next, and bring a POV on how we can level up tools, processes, reporting, and how we leverage AI. WHAT WE’RE LOOKING FOR - 5+ years of experience in marketing operations within high-growth B2B SaaS. - You write crisp SQL, live in spreadsheets, and understand the difference between clean data and actionable insights. - Deep fluency in Marketo (or equivalent): you know how to make it sing. Bonus points for experience with SFDC, LeanData, Clay, and other martech tools. - You’ve run point on campaign execution and understand audience segmentation, nurture design, and end-to-end lead flow. - You’ve got strong opinions on funnel metrics, attribution, and lead scoring (just not so strong they can’t evolve). - You thrive across altitudes, from debugging automation rules to building dashboards to aligning execs on strategic priorities. - You’re comfortable with ambiguity and fast-moving environments. You think in tradeoffs, prioritize ruthlessly, and drive forward even without perfect clarity. - You’re a crisp communicator, whether drafting an internal memo or presenting to the CMO. - You bring a collab